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HE in FE: exploring new challenges and opportunties
The government’s white paper “Students at the heart of the system” was published in June 2011 and proposed changes to four key areas: reforming funding, delivering a better student experience, enabling universities to improve social mobility and reducing regulation. It also proposed to expand numbers and enable a much wider range of providers, including FE colleges.
The Guardian's new seminar, in partnership with the College Marketing Network, will explore the opportunities and challenges of HE in FE and help you refine your strategies for recruiting more students. With a marketing and communications focus, delegates will come away with fresh insight into how to communicate their unique HE offer.
This intensive and fast-paced seminar will finish with a networking lunch.
Benefits of the seminar:
Who should attend:
10.00 Welcome & introductions
Rachel Smith, College Marketing Network
10.15 HE in FE: current context and overview
Donald McLeod, Director of Marketing, University of Hertfordshire
10.45 The role of marketing within higher education
Emma Leech, Director of Communications & Marketing, Nottingham University, and Chair of the CIM Higher Education market interest group
11.15 Refreshment break
11.30 The benefits of studying HE in an FE college
Kati Vardon, Marketing Manager, Colchester Institute
12.00 Tapping the potential internal market: promoting HE as a viable progression route for existing FE Students
Jane Smith, Marketing & PR Manager and Linda Smith, HE Schools Liaison Officer, University College Birmingham
12.30 The future for HE in FE: challenges & opportunities for marketing
John Dishman, Director & CEO, Coventry University College
13.00 Round-up, questions and networking lunch
Programme subject to change
Guardian Higher Education Network member discount
Guardian Higher Education Network members receive a 20% discount on the standard delegate rate. If you're not already a member, you can sign up here - it's quick, simple and absolutely free of charge.
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