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Healthwatch training - Better focus groups

Healthwatch Newcastle

Friday, 14 October 2016 from 09:30 to 16:00 (BST)

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Ticket Information

Type Remaining End Quantity
Better focus group training 12 Tickets 14 Oct 2016 Free  

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Event Details

Better focus groups - 30 CPD credits

This is a course where the emphasis is on the use of Focus Groups in public consultation and participation, rather than as a market research methodology. It is not just about organising such events, it also teaches facilitation, using a specially-prepared film of a genuine Focus Group.

So be a fly on the wall - watch and listen to an actual Focus Group and observe the all-important skills of Facilitation/Moderation. Spot the deliberate mistakes!

Every delegate also receives a free copy of Effective Focus Groups – a book in the Institute’s Signposts series, worth £12.00.

Who is it for?

Anyone interested or involved in public engagement & consultation or public policy and wants to learn techniques and broaden their knowledge - fast!

How much does it cost?

It will cost £85+VAT for VCS organisations and £120+VAT for public sector organisations.

 Course aim

  • What are Focus Groups & when do we use them?
  • Appreciate the role and value of using Focus Groups
  • Focus on practical skills and their application
  • Identifying and formulating the right questions

Key learning points

  • Establishing appropriate aims and objectives
  • Assess when and why it is appropriate to use Focus Groups as a method of public engagement
  • Moderating Focus Groups
  • Practical applications


Welcome, Introduction & Roundtable

  • Characteristics of Focus Groups
  • When to use Focus Groups + Exercise
  • Focus Groups for consultation v. Focus Groups for Market Research

 Best practice focus groups

  • Scale and scope
  • Selecting Participants
  • From Issues to Questions
  • The Four Question Types, Piloting & Beyond the Talking + Exercise
  • Venues, Menus and Schedules
  • Recording, Analysis and Reporting
  • Coding Exercise
  • Make or Buy?

The Moderator

  • Main Qualities
  • Preparation
  • Ground Rules
  • Managing the Discussion
  • Dealing with Agression, Dominance and Shyness

Fly-on-the-wall film + exercise

Discussion, out-takes and evaluation

Lunch will be provided.

Do you have questions about Healthwatch training - Better focus groups? Contact Healthwatch Newcastle

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When & Where

13 October- Broadacre House, Newcastle, NE1 6HQ
14 October- Dolphin Centre, Darlington, DL1 5RP

United Kingdom

Friday, 14 October 2016 from 09:30 to 16:00 (BST)

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Healthwatch Newcastle

Healthwatch Newcastle is the independent consumer champion for social care and health services in Newcastle upon Tyne.


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Healthwatch training - Better focus groups
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