Hitting the Mark Email Marketing Seminar Series – Edinburgh
Wednesday, 10 April 2013 from 13:30 to 17:30 (BST)
Data-driven email marketing made easy – How to double, treble or more your email response rates.
Event Overview: At this event you’ll learn how to identify the 5 most important pieces of customer data you can capture, to double or treble your email campaign response rates.
Experts will help you identify the Top 5 weaknesses of your database and learn how to fix them. We will also show you how to populate, grow and enrich your email lists, automatically, 24/7 without you having to lift a finger.
We will take a look at engagement metrics that will show you how to target your very best customers, convert your very hottest prospects and reactivate contacts you thought you had lost for good.
Learn how to automate a process to clean and purge your email database to create a lean, mean, revenue-driving machine.
We will show you how to use your data to deliver compelling, relevant email content to each contact on your email list whilst measuring and evaluating the success of your new segmentation strategy and increasing your email campaign open rates, click through rates and conversions, and driving down your unsubscribe rates.
2.00pm Introduction and welcome from chairperson
2.05pm Session 1: Growing and Enriching your Database - A step by step, practical plan
2.30pm Panel question and answer session
2.55pm Coffee break
3.15pm Session 2: Beyond Personalisation - Sending the right message to the right person
3.40pm Panel question and answer session
4.05pm dotMailer presentation - Tools to make it all easy!
4.30pm Drinks and Networking
Do you wish you could take a more data-driven approach to targeting your email marketing?
Do you believe you are too short on time or budget to enrich the data in your marketing database?
Do you often end up sending the same, blanket email to your whole database because you don’t know where to start when it comes to segmenting?
Do you send blanket ‘email blasts’ because you don’t have the data you need in your database or the time in your day to do anything else?
Are you collecting rich customer/prospect data, only to leave it ‘unused’ and untapped?
Answer all these questions and more by registering and reserving your place now for the first in a series of acclaimed 'Hitting The Mark' seminars for email marketers, supported by dotMailer.
This event is free to attend but delegate numbers are strictly limited and always get booked up fast.
Venue: The George Hotel, Edinburgh, 19-21 George St, New Town, Edinburgh, EH2 2PB
The George Edinburgh is just a short walk from the main Waverley railway station and close to Edinburgh International Airport. Whether traveling by air, train or car, The George Hotel is centrally placed and ideally located on the most prestigious street in the New Town district - central Edinburgh.