How to create a successful app

This evening seminar covers the key things you need to know to launch a successful app. Led by Hannah Tempest, creative director of one of the UK’s leading mobile consultancies, Mubaloo, the course includes advice on how to generate ideas for easy-to-use mobile apps, as well as how to approach developers and agencies to create your product.

Course content

• An introduction to apps
• Identifying clear objectives for a mobile project
• The importance of user-centred design processes
• Definition exercises – mapping commercial objectives and user experiences
• Understanding user needs
• How to approach persona profiling
• T-bar exercise to analyse the ‘stickability’ factor of apps
• Feature prioritisation and mobile roadmap development
• The need for prototyping and Lean UX
• How to put together a body of work for a developer or agency to create your app
• Summary on the app delivery process and iterative building
• Q&A

This course is for you if…

• You’re looking to create an app within your business
• You work for a company or organisation who wants to develop a new app
• You want to create and generate new ideas for mobile apps

Course preparation

• Attendees should bring along a smartphone and/or tablet with some apps previously installed
• Attendees are encouraged to keep note of a few apps they have used the day before the course, with thoughts on what works and what doesn’t

Tutor profile

Hannah Tempest is the creative director of Mubaloo, the UK’s leading mobile consultancy. At Mubaloo, she has worked on apps for clients including Bang & Olufsen, Haymarket and Aviva. Hannah has over 12 years’ experience in design and UX covering C2B and B2B in a wide variety of industries. She regularly runs workshops for businesses focused around digital and app design, and has spoken at events including TalkUX, Ladies that UX, Mobile Monday Bristol and SWUX.

Full course and returns information on the Masterclasses website