San Francisco, California
London, United Kingdom
If you’re in the business of helping other people to improve their performance, their business, their team or their life then this event will help you do it more effectively and with less effort – AND then it’ll show you how to position yourself so as to charge a fair but higher rate.
This workshop is for consultants, coaches and any individual, business leader or organisation where your mission is to help other businesses, organisations or individuals improve their results and outcomes.
We'll share with you 2 major things:
1. A process that will deliver better results for your clients, and that will position you as pretty unique in a crowded, undifferentiated market place.
2. How to charge higher prices to reflect your uniqueness and the increased value create for your clients.
Better Results – The Inner Reality
You are a natural and proven problem solver. Your clients have problems and you help fix those problems. However, what clients want is better, faster results with less effort, and in a faster timescale. Fixing problems is good, but won’t prevent more problems arising in the future. Rather than aiming for better results by focusing on what we don't want (problems), our process focuses on finding what is working and doing more of it – we seek to identify what’s already great, the areas where people and systems are performing at their best, focusing on what we refer to as the “root cause of success”. The concept sounds simple but can be more challenging in reality as it feels more natural to focus on what's not working, so you need to break that cycle. We'll share with you the step-by-step process that you can use with your clients or teams. Positive results are achieved as the process is more engaging and fun, and creates confidence in people as they are using their strengths and past successes.
Higher Prices – The Outer Perception
If you're delivering increased value (and more value than your competitors can deliver) you should be asking your clients to make a larger investment with you. We all want to deliver better value and be rewarded accordingly. We will help you position and market your services. We’ll do this by sharing with you a 4-step marketing process that’s focused on educating your client and getting them focused on the value of their outcomes (rather than the cost of your services).
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Lorna Stellakis & Mark Dyble
Lorna Stellakis specialism is working with companies to leverage the skills and talents of individuals and teams and blending those with process and system improvements. Lorna's background is driving change in the textile industry, with 12 years at Board Director level.
Mark Dyble is in his 10th year as a Business Growth Specialist. His background is in commercial General Management, both in the UK and overseas. His specialist is marketing and business development.