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Guardian Media Academy

How to embed social media in your business

The Guardian

Thursday, January 19, 2012 from 9:30 AM to 12:30 PM (GMT)

How to embed social media in your business

Ticket Information

Ticket Type Sales End Price Fee Quantity
Public, voluntary and social enterprise sectors (£95 +VAT) Ended £114.00 £7.49
Private sector <251 employees (£145 + VAT) Ended £174.00 £11.09
Private sector >250 employees (£195 + VAT) Ended £234.00 £14.69

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Event Details

How to embed social media in your business

Social media is no longer the preserve of the communications department. It touches all parts of your organisation, from talent management to business intelligence, customer service, sales and brand reputation.

This seminar will allow you an understanding of how social media can fit into your organisational structure and having processes to help you navigate that path make can make positive changes to your business.

This workshop will help you to understand:

  • How to determine who has ownership of social media
  • How to map your business touchpoints
  • Where you should start implementing social media practice
  • What guidance is available to enable staff to use this medium effectively

Led by Guardian digital strategist Tiffany St James, the seminar aims to answer these questions and more, giving you an audience-engagement strategy that helps achieve your business, project and campaign objectives.

Who should attend?

  • Communication managers in the private, public or third sector
  • Managers of small to medium-sized businesses who want to grow their online audience
  • Business strategists and leaders

Please arrive 30 minutes prior to the seminar commencing.

For more information, call 0203 353 4059 or email

This seminar is led by:

Tiffany St James, Director of Stimulation Ltd - Chair

Tiffany is the former Head of Public Participation for the UK Government, the first role of this kind in the UK. She was responsible for ensuring the UK government made measurable progress in how it engaged with the public online in order to deliver better public services.

She launched working with Cabinet Office and Sir Tim Berners-Lee and was the first Communications Director of

Tiffany currently serves as a digital strategist for AEGON, Channel 4, The Guardian and Microsoft embedding organisational digital capability as well as speaking on technology and social media internationally, training and curating digital expert panels.

She helped launch advertising's first managed service social media lab for EURO RSCG earlier this year.

Tiffany advises The Speaker of the House of Commons on Public Engagement to make the House and democracy matter more to people today and is an Executive Director of the British Interactive Media Association.

She launced SoAmpd providing social media integration for live events.

Have questions about How to embed social media in your business? Contact The Guardian

When & Where

Kings Place
90 York Way
N1 9AG London
United Kingdom

Thursday, January 19, 2012 from 9:30 AM to 12:30 PM (GMT)

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The Guardian

For more information, call 0203 353 4059 or email

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How to embed social media in your business
London, United Kingdom Events Conference

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