Online fundraising has moved on from running a good website and emailing your supporters. Your supporters, members, alumni and donors are now spending their time at other popular sites like Facebook, Twitter and YouTube. They are getting used to publishing their own content online - photos, videos, blog posts. So, you need to follow your donors.
Howard Lake shows you how charities and voluntary organisations are taking advantage of this change and the tools available. Focusing on the fundraising rather than the technology, this half-day course will give you a good understanding of how you can use these popular websites and tools to support and extend your fundraising.
The afternoon course will cover the how to make the most for fundraising from:
- user generated content
- RSS (Really Simple Syndication)
- bookmarking and tagging
- social networks (like Facebook, Flickr, YouTube, and Twitter)
The course will also help you think about some of the changes and opportunities that are coming, such as mobile, social commerce, transparency, curation, location, and instant search.
The emphasis, as with all our courses, is practical advice and ideas that are relevant to your organisation and which you can implement quickly and usually at very low or no cost.
Delegates are invited to bring their laptops with them to use the venue's free wi-fi, but laptops are certainly not essential.
About Howard Lake
Howard Lake is publisher of UK Fundraising, the online resource and community for professional charity fundraisers. He has published the site since 1994, and since then has trained thousands of fundraisers in using the Internet to fundraise.
"Enjoyed the Social Media presentation by @howardlake held at @Thanks to @howardlake for yesterday's email marketing training course.chaptertweets this afternoon. Got the creative juices flowing! Thanks!"
8 March 2011
"Thank you @howardlake for a very informative course today! We learnt alot and will be taking on this fantastic advice. Hari"
8 March 2011
"Enjoying Fundraising Using Social Media with @howardlake @arts_business and @sponsorsclub at the @tynesidecinema - lots of useful tips!"
23 February 2011
"@howardlake did a great course last week in London"
Haworth Cat Rescue
23 March 2009
"Having decided that the NCPTA needed to utilise digital media to the full, we went onto open a Twitter account. The question was, what do we do next? The Fundraising with Twitter course, was a fast and furious two hours, packed with practical hints and tips, to guide you through the maze of things to consider. I came away more enlightened, with a clear idea of how to take our communication with our supporters to another level".
17 March 2009
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You can request to pay by invoice. Terms are 30 days.
When & Where
Fundraising UK Ltd
Publisher of UK Fundraising, online resource and community for professional charity fundraisers since 1994.
Provides practical training in digital fundraising, helps charities and fundraising companies make the most of digital, and runs the Fundraising Camp series of one-day 'unconference'-style events for fundraisers.