What you need to know to get you started in the music industry
Music is big business – worth £3.8 billion a year in the UK alone. But things are changing rapidly as the major labels modernise, digital services gain ground on physical formats, and political battles over rights and remuneration rage on. Whether you're an aspiring artist, promoter, manager or label boss, you need to know the new rules if you want to play the game. This plain-speaking one-day seminar gives you the inside line on who does what, who earns what, and how to get ahead without losing your mind.
Presented by Ann Harrison, author of definitive industry guide Music, The Business, and former major label senior executive Ian Ramage, this course explores the realities of another transformational year for the music industry, from how piracy, subscription streaming and secondary ticketing impact on revenues, to new opportunities for independent artists and labels. It's everything you need to know about the business of recording, touring, merchandising and getting paid.
This course is for you if…
- You have an interest in working within the music industry in any capacity, from artist to manager
- You're a music fan who would like to better understand how the music business works.
- Snapshot of the UK music business in mid-2014
- Current industry trends – typical business models and income streams
- What are the basic rights and who owns them, including copyright and performer's rights
- The basics of music publishing
- Ways of releasing recorded music and who you need to involve in the process
- Making money from live shows, festivals and touring, including merchandising and sponsorship
- What they do: agents, promoters, tour managers, A&Rs and lawyers
Ann Harrison is the author of Music, The Business, the definitive UK book on the subject. Ann is a qualified lawyer and has been advising clients in the music business for over 25 years, the last 10 as part of her legal consultancy, Harrisons Entertainment Law Limited. Ann regularly presents classes to students around the UK and was recently seen appearing on the BBC4 documentary The World's Richest Songs on which she was also script consultant. Ann's clients include household names as well as those just starting out in the business. Click here to visit Ann's website.
Ian Ramage has worked through the ranks from office junior to hold senior executive positions in marketing and publishing/A&R at Polydor, Warners, EMI, BMG and Sony/ATV. Since 2011 he has worked freelance, managing artists and lecturing about the music business at several leading institutions. He remains an incurable music fan as well as a fascinated and experienced observer of the business.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.