How to launch a creative start-up
Monday, July 29, 2013 from 6:30 PM to 9:30 PM (BST)
In a uncertain economic climate, many of us dream of setting up our own business – using our creative skills, while becoming our own boss. It could be a design studio, a series of events, a retail empire or a web venture - there are common challenges to meet and problems to solve.
In this set of evening talks, three very different entrepreneurs will explore what it takes to turn a great idea into a robust business. Through case studies, tips and tricks and honest accounts of mistakes made, they will cover the key considerations for launching and building a new venture.
The evening will cover:
- the basics: what you absolutely need to do, and what you don't
- sources of funding
- attracting your core customers
- handling growth and managing a team
- mixing revenue streams
There will be plenty of time between the talks for open Q&A. This evening is for anyone who has an idea for a creative business that they want to turn into a reality. You'll leave with solid advice and the inspiration to take the next steps.
Jeff Lynn is CEO and co-founder of Seedrs, the fastest-growing equity crowdfunding platform in Europe (and the first to get regulatory approval anywhere in the world). He began his career career practicing corporate law with Sullivan & Cromwell LLP in New York and London and later served as co-chairman of the investment committee of a UK seed investment fund. He also serves as a non-executive director of Companies House and as founding Chairman of The Coalition for a Digital Economy (Coadec).
Pip Jamieson is co-founder of professional creative community The Loop (www.theloop.com.au), the aptly named professional networking site for creative types (think a cool, creative Linkedin). A passionate entrepreneur with a distinctive Marmite cackle (you either love it or hate it), Pip started her career working on the Brit Awards before moving to MTV, where she spent six glorious years working in a number of roles around the world. In 2009, she launched The Loop in Australia. Since launch the platform has experienced meteoric growth, with over 65% of all creative professionals in the region as active users of the platform. Most importantly the platform is revolutionising how creative professionals connect with commercial opportunities, which is what Pip is most proud of. The Loop is set to launch in the UK in August.
Danny Miller is co-founder and CEO of Human After All, a creative company dedicated to learning, sharing and making a difference to the world around us. HAA work with a range of organisations that want to be at the forefront of what comes next. Danny has spoken on about publishing and creativity at conferences, festivals and universities all over the UK, as well as speaking in places as far and wide as Morocco, Luxembourg and Texas.
Dates: Monday 29 July 2013
Venue: The Guardian, Kings Place, 90 York Way, London, N1 9GU
Price: £49 (includes VAT, booking fees and refreshments)
Event capacity: 100