How to launch a creative start-up
Monday, January 27, 2014 from 6:30 PM to 9:30 PM (GMT)
London, United Kingdom
In a uncertain economic climate, many of us dream of setting up our own business – using our creative skills, while becoming our own boss. It could be a design studio, a series of events, a retail empire or a web venture - there are common challenges to meet and problems to solve.
In this set of evening talks, three very different entrepreneurs will explore what it takes to turn a great idea into a robust business. Through case studies, tips and tricks and honest accounts of mistakes made, they will cover the key considerations for launching and building a new venture.
The evening will cover:
- the basics: what you absolutely need to do, and what you don't
- sources of funding
- attracting your core customers
- handling growth and managing a team
- mixing revenue streams
There will be plenty of time between the talks for open Q&A. This evening is for anyone who has an idea for a creative business that they want to turn into a reality. You'll leave with solid advice and the inspiration to take the next steps.
Jeff Lynn is CEO and co-founder of Seedrs, the fastest-growing equity crowdfunding platform in Europe (and the first to get regulatory approval anywhere in the world). He began his career career practicing corporate law with Sullivan & Cromwell LLP in New York and London and later served as co-chairman of the investment committee of a UK seed investment fund. He also serves as a non-executive director of Companies House and as founding Chairman of The Coalition for a Digital Economy (Coadec).
Pip Jamieson is co-founder of professional creative community The Loop (www.theloop.com.au), the aptly named professional networking site for creative types (think a cool, creative Linkedin). A passionate entrepreneur with a distinctive Marmite cackle (you either love it or hate it), Pip started her career working on the Brit Awards before moving to MTV, where she spent six glorious years working in a number of roles around the world. In 2009, she launched The Loop in Australia. Since launch the platform has experienced meteoric growth, with over 65% of all creative professionals in the region as active users of the platform. Most importantly the platform is revolutionising how creative professionals connect with commercial opportunities, which is what Pip is most proud of. The Loop is set to launch in the UK in August.
Date: Monday 27 January 2014
Venue: The Guardian, Kings Place, 90 York Way, London, N1 9GU
Price: £49 (includes VAT, booking fees and refreshments)
Event capacity: 100
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.