Actions Panel
How to launch a PR company
Date and time
Location
The Guardian
Kings Place 90 York Way London N1 9GU United KingdomRefund Policy
Description
Join Liz Matthews, one of the UK's top publicists, for the ultimate insider guide to PR
As fantastic as the rewards it offers can be, PR isn't so much a job as a way of life. It requires commitment, dedication and a lot of hard work, and it's important to make sure you're channeling your efforts in the right direction. This exciting event offers a rare opportunity to pick the considerable brains of one of the UK's most successful publicists.
Liz Matthews went from interning for free to running her own agency with clients including Alexa Chung and Sophie Dahl. Whether you're taking your first steps into the industry or getting ready to set up on your own company, Liz provides expert insight into what a PR really needs to know. You'll learn how to work alongside journalists rather than simply pitch to them; how to make sure your clients get what they need as well as what they want, and how to build your own business without toppling your work/life balance.
This course is for you if...
- You're an experienced PR and want tips on how to set up shop on your own (and how to survive your first year)
- You're at an early stage in your PR career and want to know the best ways to improve your skills and advance your career
Course description
This lively seminar provides advice on best practice for PRs, as well as routes into the industry, how to progress and how to set up your own agency. Attendees will have the opportunity to put their own questions to one of PR's biggest names. Topics covered on the evening include:
- How to start a PR business
- Managing a good work/life balance
- Effectively servicing clients
- New business approaches
- How to PR your own PR business
- What journalists want from a PR
Tutor profile
Liz Matthews runs a successful PR company working with talent and brands with a fashion focus. LMPR launched in 2005 and boasts Alexa Chung, Laura Bailey, Sophie Dahl and Karen Elson as clients. The company represents and consults for brands including M&S, Aspinal of London, Hiller and Crème de la Mer.
Full course and returns information on the Masterclasses website
Organized by
Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
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