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How to launch an independent brewery

Guardian Masterclasses

Wednesday, February 26, 2014 from 6:30 PM to 9:30 PM (GMT)

How to launch an independent brewery

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How to launch an independent brewery Ended £39.00 £0.00
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Event Details

Learn about the commercial and logistical aspects of starting a brewery or launching a craft beer product

Real ale has been to rehab. Craft beers are undergoing an unprecedented renaissance in the UK, with fine dining restaurants matching beers to their menus and supermarkets stocking a broad variety of esoteric brands. For home brewers, it's the perfect time to get into the game.

If you'd like to bring your own artisan ale to wider attention, this course will show you how. This refreshing seminar offers a comprehensive guide to the practicalities of bringing your personal speciality to market. Some of the UK's most renowned microbrewers and consultants provide no-nonsense advice on both the logistical and commercial aspects of launching a microbrewery and marketing a new beer. You'll learn about the equipment and quality control knowledge you'll need to get start a small-scale commercial brewery, as well as how to get bars and restaurants to stock your brew.

Course content

This large-scale seminar is designed for entrepreneurs aiming to launch a microbrewery into the commercial market. A panel of experts will cover the technical and marketing aspects of launching and building a beer brand. Topics covered at the event include:

 

  • How to move from home-brewing to commercial brewing
  • The fundamentals of product design and branding
  • Marketing a new beer brand, including advice on how to make the best out of social media
  • The logistics of setting up your brewery, including Quality Assurance and hygiene
  • Distribution – how to get your beer into bars and restaurants
  • Technical equipment – what you'll need and how much it'll cost

 

This course is for you if...

  • You're a capable home brewer and want to take your brew to market
  • You run an existing food enterprise and are interested in branching out into microbrewing
  • You're a beer enthusiast keen to learn more about the industry

 

Tutor profile

Logan Plant is the founder and head brewer of Beavertown Brewery. He started home brewing back in 2010 after being inspired by the US craft beer scene. In February 2012 Logan established the in-house brewery for Duke's Brew and Que restaurant in Hackney, London. Beavertown now produce five core beers, including Smog Rocket and 8-Ball IPA, and experiment with a new beer every few weeks through their Alpha Series range – be it using new yeasts, barrel ageing or souring. They are moving to a bigger 30 barrel kit in April 2013 based in Tottenham Hale, London.

Jasper Cuppaidge founded Camden Town Brewery in 2010 with the aim of making really great beer. Three years, a few million pints and a couple of awards later, he's still sure the next brew will be the greatest yet. In 2012, Camden Town opened its brewery bar which has become a popular destination for London beer lovers. The brewery distributes its beers widely across the capital, and they also make beers for two top London restaurants: Byron Pale Ale, available at all Byron restaurants, and Caravan Coffee Pale Ale, available in the Caravan restaurants at Kings Cross and Exmouth Market.

Full course and returns information on the Masterclasses website

Have questions about How to launch an independent brewery? Contact Guardian Masterclasses

When & Where


The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Wednesday, February 26, 2014 from 6:30 PM to 9:30 PM (GMT)


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Organizer

Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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