Learn about the commercial and logistical aspects of starting a brewery or launching a craft beer product
Real ale has been to rehab. Craft beers are undergoing an unprecedented renaissance in the UK, with fine dining restaurants matching beers to their menus and supermarkets stocking a broad variety of esoteric brands. For home brewers, it's the perfect time to get into the game.
If you'd like to bring your own artisan ale to wider attention, this course will show you how. This refreshing seminar offers a comprehensive guide to the practicalities of bringing your personal speciality to market. Some of the UK's most renowned microbrewers and consultants provide no-nonsense advice on both the logistical and commercial aspects of launching a microbrewery and marketing a new beer. You'll learn about the equipment and quality control knowledge you'll need to get start a small-scale commercial brewery, as well as how to get bars and restaurants to stock your brew.
This large-scale seminar is designed for entrepreneurs aiming to launch a microbrewery into the commercial market. A panel of experts will cover the technical and marketing aspects of launching and building a beer brand. Topics covered at the event include:
This course is for you if...
Logan Plant is the founder and head brewer of Beavertown Brewery. He started home brewing back in 2010 after being inspired by the US craft beer scene. In February 2012 Logan established the in-house brewery for Duke's Brew and Que restaurant in Hackney, London. Beavertown now produce five core beers, including Smog Rocket and 8-Ball IPA, and experiment with a new beer every few weeks through their Alpha Series range – be it using new yeasts, barrel ageing or souring. They are moving to a bigger 30 barrel kit in April 2013 based in Tottenham Hale, London.
Jasper Cuppaidge founded Camden Town Brewery in 2010 with the aim of making really great beer. Three years, a few million pints and a couple of awards later, he's still sure the next brew will be the greatest yet. In 2012, Camden Town opened its brewery bar which has become a popular destination for London beer lovers. The brewery distributes its beers widely across the capital, and they also make beers for two top London restaurants: Byron Pale Ale, available at all Byron restaurants, and Caravan Coffee Pale Ale, available in the Caravan restaurants at Kings Cross and Exmouth Market.
Full course and returns information on the Masterclasses website