How to make your food product succeed in the shops

From labelling to market research, find out how to give your artisanal edibles the best possible shot at retail

You're making a great product – and it's not just your friends saying that. Whether it's a sweet treat, a savoury delight or a radical advance in condiments, if your food product has hit physical or online shelves, now is the time to set up your brand for the future. It's a complicated process but Amelia Rope can make the business of packaging, positioning and promoting your product a whole lot easier.

This informal evening class will show you how to take your manufacturing and presentation from charmingly rustic to slickly professional, without sacrificing the quality of your edibles or the satisfaction of creating them. From meeting labelling legislation to readying your product for export, Amelia covers the essentials of setting your brand up to succeed. With tips on how to conduct effective market research without hiring an outside agency, and ways to connect directly with your consumers, it's an evening that could ensure your business enjoys a long shelf life.

This course is for you if…

• You're currently selling a food product on a small scale and want to prepare your brand for expansion and make your business more professional

Course description

This informal evening course provides attendees with an overview of how to ensure a food product succeeds at retail. It offers small-scale producers advice on what they need to know to research and understand their market, and prepare their brand for future expansion. Topics covered on the day include:

• Labelling your product to meet current legislation
• Designing packaging to make it scalable and adaptable
• How your product will look on the shelf (and what shelf it will be on) and how to make it more eye-catching
• Using in-store tastings to promote your product, and as consumer research
• Selling your product in stores and online in the UK and for export – and what you need to consider for each market
• How to conduct your own market research
• How to make your product stand out from the competition – and do you really want to?

Tutor profile

Amelia Rope is the founder of Amelia Rope Chocolate, producers of award-winning luxury chocolates. Her chocolates are stocked in shops including Fortnum & Mason, Selfridges and Whole Foods, and have received press coverage in the Guardian, Harpers Bazaar, Shortlist, Elle, and BBC Good Food.

Full course and returns information on the Masterclasses website