You have a product, or service, that you believe in and you know your market well. The challenge is that your business isn't yet profitable enough to afford a large marketing budget. Entrepreneur and marketing expert Carole Spiers shows you how to build your business and achieve success without the necessity of borrowing from the bank. Spiers guides you through the basics of brand-building on a budget, from using social media to spread the word to mastering the essentials of web copy and keywords to make your website work while you sleep.
The course also offers advice on how to expand your business, such as strategies for developing your product range, and ways to multiply your income.
This is a highly practical course designed for small business owners, and start-ups in need of modern marketing skills. This interactive masterclass is presented in a clear and easily understandable format using a proven mix of tips and techniques to achieve low-budget, high-impact marketing.
Topics covered include:
- Crafting the perfect 'elevator' speech
- Developing your product range
- How internet marketing can make your phone ring
- Branding and PR: getting your voice heard
- Website copy, messages and keywording
- Website optimisation to ensure traffic
- Social media: YouTube, Twitter and Facebook
- Marketing yourself on radio and TV
- Making money while you sleep!
Carole Spiers, journalist and author of Turn Your Passion into Profit, is a successful entrepreneur who established her own international blue-chip consultancy over 20 years ago. Spiers is a successful self-marketer and business-builder, as well as a sought-after keynote speaker working with equal success in the UK and the Gulf region. Carole is a BBC guest broadcaster, and is past president of the London chapter of the Professional Speaking Association and a fellow of the International Stress Management Association.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.