If you produce creative work, you need to find an audience for it. Whether you are a journalist, photographer, artist or author (published, self-published or aspiring), you need to promote your work. The social media revolution offers exciting opportunities to reach new audiences and engage them in fresh ways.
In this one-day masterclass author and social media expert Jon Reed will show you where to begin, demystify the process, and help you tap into online communities of interest. You will learn how to plan your online marketing, and deliver it with social media tools such as blogging, Twitter, Facebook, Pinterest and more.
This hands-on course includes a mixture of formal teaching and practical activities. It will be held in our Education Suite with access to computers and the Internet, and no prior experience of social media is needed. You will leave the session with a clear social media strategy, a blog and/or other social media you have created during the day, and the confidence to choose and use a range of social media tools to promote your work.
This masterclass will cover how to:
· develop a social media marketing plan
· showcase your work with a blog
· promote your work with social networks
· measure the effectiveness of your marketing.
Jon Reed is the founder and Editor-in-Chief of Publishing Talk (www.publishingtalk.eu), the online learning resource for authors and publishers, and author of Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and much more (FT Prentice Hall, 2010). He teaches social media on a number of courses, including at Kingston University, City University and Birkbeck, University of London, and runs in-house social media training.
Date: Saturday 27 July 2013
Location: The Guardian, 90 York Way, King's Cross, London, N1 9GU
Price: £220 (inclusive of VAT, booking fees, lunch and refreshments)
Maximum class size: 15
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.