San Francisco, California
London, United Kingdom
There's never been a better time for lovers of independent magazines, with new titles hitting the shelves every week. But very few of those magazines will make it to the end of their first year and beyond, so how do you go about making a beautiful independent magazine that's also a sustainable business? This masterclass will take an honest look at the common mistakes made by independent publishers and offer expert guidance from two of Britain's most exciting independent publishers, who share the secrets of how they turned their creative vision into successful businesses.
// Overview of the independent magazine market
// Lessons from long-lived magazine publishers
// Top five tips for new publishers
// First-hand success stories
// Distribution - how do you get your magazines out there?
// Advertising - is there still a print ad market?
// Print - how do you find somebody to turn your ideas into papery reality?
Steven Watson is the founder of innovative magazine distributor Stack, which he founded to help independent publishers find a wider readership. He also co-founded the Printout events in east London, and regularly speaks on independent publishing. A keen champion of the UK and global magazine scene, Steve has written for and edited magazines for the last 12 years.
Will Hudson is the co-founder of It's Nice That, the company he started as a blog in 2007. It's Nice That magazine followed in 2009, which Will published until earlier this year, when he replaced it with new title Printed Pages. Today Will works across all aspects of the company, including the magazine, events, client work and other commercial opportunities.
Rob Orchard launched Delayed Gratification in 2011 as an experiment in slow journalism. Proud to be last to breaking news, Delayed Gratification plays to the strengths of print by looking back over the last three months of news and revisiting stories after the dust has settled, giving a thoughtful, considered and often surprising take on stories that are often rushed out under the demands of rolling 24-hour news.
Date: Tuesday 18 June 2013
Location: The Guardian, 90 York Way, King's Cross, London, N1 9GU
Price: £39 (including VAT, booking fees and refreshments)
Maximum class size: 100
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.