How to turn your blog into a brand

The ultimate guide to turning your passion for blogging into a career

This is the ideal course for bloggers looking to turn pro. If you want to learn how to transform your blog into a brand, let award-winning dating blogger Charly Lester be your guide. During this interactive course, Charly will teach you how to expand your audience and social media following, as well as how to make your content more findable and shareable.

Crucially, you’ll also get insider tips on how to make a living from your blog through advertising, sponsored content and partnerships. Altogether, it’s the perfect crash course for bloggers who want to up their game and turn their passion for blogging into a career.

This course is for you if...

• You’ve recently started blogging, and want to learn how to raise the standard of your blog and expand your audience
• You’re a seasoned blogger and want to learn how to turn your hobby into a career
• You want to learn about the different options for monetising your blog

PLEASE NOTE: Attendees should bring along a charged laptop or smart device in order to take part fully in practical exercises

Course content

• Finding your niche
• Expanding the audience for your blog
• The basics of SEO – searching for keywords, assessing popularity and deciding when to use them
• How to turn your blog into a brand
• Making money from your blog – including the pros and cons of advertising and sponsored content
• Setting up linked businesses and partnerships
• Assessing the competition – comparing your blog with competitors in your field
• Exploring other opportunities, such as public speaking and writing commissions
• Connecting your blog with social media
• How to cultivate a strong social media following
• Tips on networking and self-publicity
• Practical exercises – including sessions where attendees research the most successful blogs and social media in their area
• Q&A and group discussion

You may also be interested in…

• How to be a professional blogger
• The essentials of travel blogging

Tutor profile

Charly Lester is the blogger behind 30 Dates, London’s most popular dating blog. She is currently global head of dating for Time Out, and is the former editor of the Guardian Soulmates blog. As well as writing regularly for both Time Out and the Huffington Post, Charly’s advice has appeared in the Guardian, the Observer, and The Independent, as well as numerous magazines and dating websites. Since starting the 30 Dates blog, she has created an internationally recognised series of awards for the dating industry and has become a regular guest on BBC Radio 4.

Full course and returns information on the Masterclasses website