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How to use social media to drive sales
Date and time
Location
The Guardian
Kings Place 90 York Way London N1 9GU United KingdomRefund Policy
Description
Find out how social media can make a long-term difference to your sales
Consumer migration online hasn't eliminated the need for good salespeople, it's simply transformed how they need to work. Social media has emerged as a powerful tool to engage audiences with brands and products. Led by marketing expert Bryony Thomas, author of the acclaimed Watertight Marketing, this evening seminar demonstrates how social platforms and techniques can be mapped to every step of a typical buying decision, and how this can benefit your business.
You'll learn to better understand consumers, and how to influence a considered buying decision by appealing to their logic – and their emotions. You'll also find out how to keep a conversation going to nurture customers who aren't yet ready to buy. By the end of the evening, you'll know how to create a strategic plan for using platforms such as Facebook, Twitter and LinkedIn to enhance your reputation, improve customer loyalty and drive sales.
This course is for you if...
- You own a business and want to know how proactive use of social media can drive sales and build loyalty
- You work in marketing, sales or business development for high value or complex products
Course description
This large-scale seminar explores social media sales techniques for businesses, demonstrating how each step of a buying decision can be supported and influenced through social platforms, illustrated with real-life examples. Topics covered on the evening include:
- How real people really buy
- Mapping messaging to the different stages of a buying decision
- What to say, how to say it – and when
- Influencing your extended audience
Tutor profile
Bryony Thomas is a professional speaker and the award-winning author of Watertight Marketing. Bryony worked in marketing agencies with clients such as Microsoft and Dell, before becoming a client-side director of marketing within FTSE-100 company, Experian. Since 2008, she has been working hands-on with owner-managed businesses to establish structured marketing operations.
Full course and returns information on the Masterclasses website
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