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How to use Twitter effectively

Guardian Masterclasses

Sunday, January 12, 2014 from 10:00 AM to 5:00 PM (GMT)

How to use Twitter effectively

Ticket Information

Ticket Type Sales End Price * Fee Quantity
How to use Twitter effectively STANDARD PRICE Ended £119.00 £0.00
* Prices include VAT

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Event Details

When you only have 140 characters to express yourself, you have to make every one count. Learn how to construct effective tweets with impact and personality at this entertaining masterclass with comedian David Schneider @davidschneider (The Day Today, I'm Alan Partridge) and David Levin, the professional Twitter expert behind high-profile accounts including @BBCTheVoiceUK and @BBCApprentice, co-founders of That Lot social media agency.

Whether you're tweeting for a brand, business or yourself, you'll learn new ways to connect with your audience and win followers. The course also features social strategy tips from making hashtags work for you to making the most of analytic tools, as well as instruction in advanced Twitter formats such as live-tweeting, and a special session from Twitter UK on best practice for businesses.

Course description

This course features techniques for writing memorable, topical tweets and getting them noticed by a wider audience. The topics covered include:

  • Overview of what works for brands, companies and individuals
  • Your Twitter homepage
  • Tone of voice – the essential Twitter tool
  • How to tweet – the mechanics of good tweets, retweets and replies
  • Writing the perfect tweet – tweeting with impact, humour, personality
  • Boosting your popularity – working the hashtags, getting trending, virals
  • What not to tweet and the dangers of Twitter
  • Advanced Twitter formats: live-tweeting, quizzes, working the hashtags, getting trending, virals
  • Improve your social strategy – using Tweetdeck and analytic tools

This course is for you if...

You're familiar with the basics of Twitter but want to make your account more effective, interesting, entertaining or popular.

Tutor profiles

David Schneider
Best known for his collaborations with the likes of Armando Iannucci and Steve Coogan, David Schneider is an actor, writer, director and Twitter obsessive with over 150,000 followers.

David Levin
David Levin is a professional tweeter responsible for accounts such as @BBCTheVoiceUK, @BBCApprentice as well as numerous brand and company accounts. Together with David Schneider, he now runs That Lot, a company dedicated to helping brands and businesses use social media with impact, humour and personality.


Date: Sunday 12 January 2014
Times: 10am-5pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Early bird special (a limited number of places at a reduced price for people who book in advance) £99
Regular price £119
(all prices include VAT, booking fee, lunch and refreshments)
Event capacity: 100
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.

 To contact us, click here. Terms and conditions can be found here.

Full course and returns information on the Masterclasses website

Have questions about How to use Twitter effectively? Contact Guardian Masterclasses

When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Sunday, January 12, 2014 from 10:00 AM to 5:00 PM (GMT)

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Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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How to use Twitter effectively
London Events Class

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