How to write and manage a successful travel blog

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How to write and manage a successful travel blog

By The Guardian Masterclasses

Date and time

December 6, 2014 · 10am - December 7, 2014 · 5pm GMT

Location

The Guardian

Kings Place 90 York Way London N1 9GU United Kingdom

Refund Policy

Contact the organizer to request a refund.

Description

From writing and photography to social media and monetisation, this practical masterclass will teach you everything you need to know about travel blogging

Learn about the art, craft and business of travel blogging with this comprehensive weekend workshop. Whether you're starting out or looking to expand your existing enterprise, Julie Falconer, creator of the award-winning site A Lady In London, will teach you how to create and develop your own travel blog, including how to work with brands and PRs to source exciting content, how to write snappy copy for the web, and how to take evocative pics to give your blog a unique visual identity. With plenty of personal feedback, you'll also learn how to build a loyal user base, with tips on using social media to expand your profile, and discover how to monetise your blog's success.

Course description

This two-day course covers everything the budding travel blogger needs to know about creating, writing and promoting a travel blog – from setting up and designing your page, to writing tips to help bring your travels to life and advice on working within the travel industry. Topics covered over the weekend include:

  • Blog creation and design
  • Writing for online
  • Writing and multimedia for travel
  • SEO
  • Social media for travel
  • Partnering with PRs and brands
  • Monetisation and monitoring effectiveness
  • Blog presentations and constructive critiques

This course is for you if...

  • You're an aspiring travel writer and want to set up an effective shop window for your work
  • You're an existing travel blogger who would like to improve your skills and confidence
  • You're a keen traveller and want to maintain an entertaining online journal of your journeys

Tutor profiles

Julie Falconer is a London-based travel writer and consultant. She has been blogging since 2002, and currently writes an award-winning travel blog called A Lady in London. Through it she has developed a strong social media presence and visited over 90 countries. Her writing and photography have been featured in Lonely Planet, National Geographic Intelligent Travel, and other leading travel media. Julie teaches about blogging and social media throughout the UK, and has given talks about travel at Cambridge and other universities.

Full course and returns information on the Masterclasses website

Organized by

Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

We offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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