UCL Institute of Brand and Innovation Law (IBIL)
Annual Brands Seminar
Trade Marks and Designs: the Designers' Perspective
Trade mark and design law make many assumptions about how designers design things and use those assumptions are the basis of tests which shape the scope of legal protection for designs. Furthermore, design-related questions underlie the tests for protectablity. These include distinctiveness, novelty, individual character, design freedom and different overall impression and functionality.
In this seminar, a product and a packaging designer will explain the design process and how they make design choices. Experienced lawyers will then consider the extent to which the legal tests inherent in trade mark and design regulation reflect the realities of the design process.
Chaired by The Hon Mr Justice Birss
Wednesday 26 February 2014 from 6.00 - 7.30pm
Followed by a reception
Cruciform Building Foyer
Professor Sir Robin Jacob
|19:30||Reception in the UCL North Cloisters|
About the speakers:
Matthew Cockerill – is Associate Design Director at Seymour Powell. After graduating with a BEng in Mechanical Engineering, Matthew began his career as a Production Engineer for the soap company Cussons before changing direction and studying for a MA in Industrial Design. He has had a varied career at some of the UK’s leading design consultancies, helping design everything from Scalextric controllers, dental laboratory equipment, Air France’s first class airline seat to the passenger experience at Heathrow Terminal 5. In 2003, Matthew moved to Seoul, South Korea for several years working with Samsung Electronics to create leading edge consumer electronics. Since returning to the UK Matthew has worked for Seymourpowell, working in the space where business, technology and people meet. He helps companies identify consumer insights, create compelling product propositions and deliver products that meet business objectives whilst satisfying the consumers needs and desires.
The Institute of Brand and Innovation Law was established in 2007, by the late Sir Hugh Laddie, to reflect UCL’s strategy of expanding its activity in the field of intellectual property law. IBIL is based in the UCL Faculty of Laws. IBIL's Director, from April 2011, will be The Rt Hon Lord Justice Jacob who has been appointed to the Sir Hugh Laddie Chair in IP Law.
IBIL is sponsored by IBIL Sponsoring firms are: Taylor Wessing LLP; 8 New Square and GlaxoSmithKline; 3 New Square, Arnold & Porter, Bird & Bird, Powell Gilbert , Rouse, Simmons & Simmons and Wragge Lawrence Graham & Co.
For information about the Institute please see their website at:
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