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Institute of Brand and Innovation Law (IBIL) at UCL's Law Faculty

IBIL: Trade Marks and Designs: the Designers' Perspective

UCL Institute of Brand and Innovation Law (IBIL)

IBIL: Trade Marks and Designs: the Designers'...

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Ticket Type Remaining Price Fee Quantity
Standard Ticket 152 Tickets £30.00 £0.00
IBIL Sponsors' Ticket   more info 79 Tickets £25.50 £0.00
UCL Alumni Ticket   more info 36 Tickets £20.00 £0.00
Judiciary, Academic, NGO Ticket 25 Tickets Free £0.00
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This ticket is for full time registered students.
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Event Details

UCL Institute of Brand and Innovation Law (IBIL)
Annual Brands Seminar

Trade Marks and Designs: the Designers' Perspective

Trade mark and design law make many assumptions about how designers design things and use those assumptions are the basis of tests which shape the scope of legal protection for designs. Furthermore, design-related questions underlie the tests for protectablity. These include distinctiveness, novelty, individual character, design freedom and different overall impression and functionality.

In this seminar, a product and a packaging designer will explain the design process and how they make design choices. Experienced lawyers will then consider the extent to which the legal tests inherent in trade mark and design regulation reflect the realities of the design process.


  • Matthew Cockerill (Seymour Powell)
  • Chris Griffin (pi global and the Museum of Brands)
  • Alexander Carter-Silk (Speechly Bircham) 
  • Simon Malynicz (3 New Square) 
  • Attilla Kurdash (Gina)


Chaired by The Hon Mr Justice Birss

Wednesday 26 February 2014 from 6.00 - 7.30pm

Followed by a reception 



Cruciform Building Foyer
18:00 Welcome
Professor Sir Robin Jacob 
The Seminar
19:30 Reception in the UCL North Cloisters


About the speakers: 
Matthew Cockerill – is Associate Design Director at Seymour Powell. After graduating with a BEng in Mechanical Engineering, Matthew began his career as a Production Engineer for the soap company Cussons before changing direction and studying for a MA in Industrial Design. He has had a varied career at some of the UK’s leading design consultancies, helping design everything from Scalextric controllers, dental laboratory equipment, Air France’s first class airline seat to the passenger experience at Heathrow Terminal 5. In 2003, Matthew moved to Seoul, South Korea for several years working with Samsung Electronics to create leading edge consumer electronics. Since returning to the UK Matthew has worked for Seymourpowell, working in the space where business, technology and people meet. He helps companies identify consumer insights, create compelling product propositions and deliver products that meet business objectives whilst satisfying the consumers needs and desires.

Have questions about IBIL: Trade Marks and Designs: the Designers' Perspective? Contact UCL Institute of Brand and Innovation Law (IBIL)
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UCL Cruciform Lecture Theatre
Cruciform Building
Gower Street
WC1E 6AE London
United Kingdom


UCL Institute of Brand and Innovation Law (IBIL)

The Institute of Brand and Innovation Law was established in 2007, by the late Sir Hugh Laddie, to reflect UCL’s strategy of expanding its activity in the field of intellectual property law. IBIL is based in the UCL Faculty of Laws. IBIL's Director, from April 2011, will be The Rt Hon Lord Justice Jacob who has been appointed to the Sir Hugh Laddie Chair in IP Law. 

IBIL is sponsored by: Taylor Wessing LLP;  8 New Square and GlaxoSmithKline; Arnold & Porter, Carpmaels & Ransford LLP, Powell Gilbert , Rouse, Simmons & Simmons, WilmerHale, and Gowling WLG (UK) LLP.

For information about the Institute please see their website at: 

  Contact the Organizer
IBIL: Trade Marks and Designs: the Designers' Perspective
London, United Kingdom Events Class

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