The rapid growth in social media – including social networks such as Facebook, LinkedIn, Twitter, Pinterest, blogging, podcasts and YouTube – combined with the decline in influence of traditional media, presents major challenges and opportunities to business owners. This workshop provides an introduction to social media.
The iCon Centre in Daventry has funded a series of social media workshops for the tenants of the iCon Centre, however, this event is also available for the public.
Who is this course for?
This course is for those new to, or looking to engage with, the online community.
- what is social media and why is it significant?
- introduction to the 4 main social network platforms, with top tips on each.
- Google and how SEO works in laymans terms
- integrating social media
- metrics and analytics
- case studies along the way.
Benefits to you and your organisation
Delegates will gain a practical understanding of how social media can be deployed to radically change the way organisations communicate with their customers, prospects, suppliers and employees. They will be introduced to the role of different social media platforms and will receive practical tips and ideas on how to introduce social media programmes into their own organisations.
A good balance of sliderocket slides, practical exercises, group discussions and handouts. The day is very 'hands on' and delegates are required to bring a laptop or iPad / tablet with wifi capabilities. You will be working on your own business, and therefore there will be a networking opportunity to connect with others on the workshop.
When & Where
Marketing for businesses has seen a drastic change over recent years. Traditional methods of marketing are seeing a huge decrease (such as newspaper adverts, leaflet distribution etc) and methods such as internet advertising and the use of social media has seen an increase. But why is this? Why do people react to social media rather than the traditional methods? The answer to this question is a simple one… marketing is no-longer a one-way street, its an engagement of conversation.
Social Media actually leverages the power of the Internet and Word of Mouth Marketing, the most successful form of marketing since the beginning of time!
Let Green Umbrella show you how to engage with your target market (and each business is unique).