The rapid growth in social media – including social networks such as Facebook, LinkedIn, Twitter, Pinterest, blogging, podcasts and YouTube – combined with the decline in influence of traditional media, presents major challenges and opportunities to business owners. This workshop provides an introduction to social media.
The iCon Centre in Daventry has funded a series of social media workshops for the tenants of the iCon Centre, however, this event is also available for the public.
Who is this course for?
This course is for those new to, or looking to engage with, the online community.
- what is social media and why is it significant?
- introduction to the 4 main social network platforms, with top tips on each.
- Google and how SEO works in laymans terms
- integrating social media
- metrics and analytics
- case studies along the way.
Benefits to you and your organisation
Delegates will gain a practical understanding of how social media can be deployed to radically change the way organisations communicate with their customers, prospects, suppliers and employees. They will be introduced to the role of different social media platforms and will receive practical tips and ideas on how to introduce social media programmes into their own organisations.
A good balance of sliderocket slides, practical exercises, group discussions and handouts. The day is very 'hands on' and delegates are required to bring a laptop or iPad / tablet with wifi capabilities. You will be working on your own business, and therefore there will be a networking opportunity to connect with others on the workshop.
When & Where
Green Umbrella Marketing Ltd
Green Umbrella Marketing Ltd specialises in social media and digital marketing strategies for small, independent companies.
Julia Doherty is a renowned, seasoned public speaker with deep expertise on social media marketing. She has spoken to audiences from 15 to 1,000 around the UK. With her farting Giraffes wicked sense of humour, and unique style of simplifying the social media world.
Julia is frequently one of the top rated speakers at major conferences both online and offline. Having worked in the Recruitment Industry for many years, Julia has a particular passion for this particular sector.
You are guaranteed to have fun, whilst learning a tonne at one of the GU workshops.