International Search Engine Optimisation (SEO)
Wednesday, 3 December 2014 from 09:30 to 16:30 (GMT)
Truro, United Kingdom
San Francisco, California
London, United Kingdom
Search Engine Optimisation (SEO) affects the visibility of a website and how easy it is for potential customers or suppliers in other countries to find your business online.
Export Cornwall invites you to International Search Engine Optimisation. Whether you are using your website to sell products or services overseas or attract overseas customers to the Cornish market this workshop will provide essential information.
International SEO will cover:
• The role of search engines – domestic, overseas and in different languages
• What affects your ranking, tactics to improve your current position and useful translation tools
• Paid for Search – another tool which can be used to improve your search engine ranking, and how to budget for and get the best out of it
• Google Analytics – monitor and evaluate performance to make sure your SEO strategy is working for you
When & Where
Are you Eligible for Export Cornwall?
Eligibility Criteria The following sectors are excluded – transport/distribution, retail, wholesale, financial service, agriculture and fisheries, provision of services which are also provided by the state e.g. healthcare/education, Hospitality (some but not all including tourism and food and beverage services), manufacture of synthetic fibre textiles, food processing which is close to agriculture, such as cheese and meat processing, shipbuilding.
Other sectors are eligible if the business is a Small or Medium Enterprise, i.e. less than 250 employees and with a balance sheet value of less than €43m, based in Cornwall and the Isles of Scilly; not more than 25% owned by a company that is not an SME; committed to growth; prepared to share their financial data with the project; implementing a project based on SFBB enabled technology.