Introduction to copywriting
Saturday, May 24, 2014 from 10:00 AM to 4:00 PM (BST)
London, United Kingdom
How to make your writing more exciting
We can't legally offer courses in bribery and blackmail, but we can teach you the next best way to get your point across. This introductory course in copywriting isn't about the hard sell, but simply about knowing how to make your message clear, concise, memorable and even entertaining.
This lively one-day event covers all the elements that make good copy for all purposes, whether your writing is for your job, for a blog or for a personal project. You'll learn the essential principles of capturing and holding the attention of your readers, including how to target a message to a specific audience, how to craft clickable headlines and, most importantly, how to make yourself understood.
This large-scale, seminar-style course is for anyone interested in learning how to improve their writing, whether it's for websites, press releases, newsletters or posters about a lost cat. The course will cover:
Eddy Lawrence is a copywriter at the Guardian with over 20 years of writing and editing experience. He has written for and edited publications including The Face, Select, Melody Maker and Jack, and even some which are still going, such as Q, NME, Shortlist and the Guardian. He has also worked on the Glastonbury festival daily paper, and taught journalism as part of the Time Out Trashed outreach project during his six years as Music Editor for Time Out.
More speakers to be announced.
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.
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