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General Assembly London

Introduction to Digital Marketing

General Assembly London

Monday, November 4, 2013 from 6:30 PM to 8:00 PM (GMT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £20.00 £1.49
Early Bird Ended £25.00 £1.62
Regular Ticket Ended £30.00 £1.74

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Event Details


Introduction to Digital Marketing


Monday, 4 November
6:30 – 8 pm



The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital—from retail to brands and agencies.

This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics. Learn the available marketing platforms and tactics for tracking and optimising campaigns, grasp online marketing basics, and get your head around the technical jargon to determine how and where your business fits into the digital world.


This 90-minute class will cover:

  • digital marketing techniques—from search engine marketing, to affiliate marketing and community outreach
  • marketing principles: how to test, optimise, refine, repeat CPC, CPM, CPA, CTR—how to measure these metrics and what they mean for your business
  • the targeting opportunities on various search and social channels
  • the tools at your disposal to run effective digital marketing campaigns




Howard Kingston Photo

Howard Kingston 
Co-founder, CEO
Future Ad Labs

Howard's last role was Head of Marketing at a social gaming startup which he helped launch and grow to 6 million users in under a year. He is now CEO & Co-founder of Future Ad Labs, a venture backed advertising startup. He has over 10 years senior marketing experience, writes for the Huffington Post & StartupRemarkable.com, and helps run StartupWeekends. He loves startups, marketing and cake.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Introduction to Digital Marketing? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Monday, November 4, 2013 from 6:30 PM to 8:00 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

  Contact the Organizer
Introduction to Digital Marketing
London, United Kingdom Events Business

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