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General Assembly London

Introduction to Growth Hacking

General Assembly London

Monday, November 18, 2013 from 7:45 PM to 9:15 PM (GMT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £20.00 £1.49
Early Bird Ended £25.00 £1.62
Regular Ticket Ended £30.00 £1.74

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Event Details


Introduction to Growth Hacking


Monday, 18 November
7:45 – 9:15 pm



What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?

In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.

We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.

This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.


In this 90-minute class, students will learn:

  • growth hacking and its origins
  • a range of growth hacking tips and tricks to be applied to your business
  • know-how to create and apply the growth Hacking cycle and funnel
  • what 3rd party tools to use and when
  • how to plan and execute speedy testing to validate decision making

This is a beginners course for people interested in finding out more about growth hacking and how it might be relevant to their business. No coding skills necessary.


This is a beginner class aimed at people who understand the importance of data but don’t necessarily know where to start or have gotten stuck.


Liam Reynolds Photo

Liam Reynolds 
True Up

Liam Reynolds is the founder of True Up, London’s first Growth Hacking consultancy, and works with a number of UK startups and established businesses. Previously Liam spent his career in data, working with marketing and communications agencies including DunnHumby, The Engine Group and Omnicom. He’s very much interested in the space where people, data and technology collide.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Introduction to Growth Hacking? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Monday, November 18, 2013 from 7:45 PM to 9:15 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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Introduction to Growth Hacking
London, United Kingdom Events Business

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