This is an Introduction to Marketing:Strategy and Planning workshop and is an interactive workshop to look at ways to market your business. It is suitable for anyone looking to start their own business and looking for a marketing strategy or for existing business wanting to learn more about marketing.
We will look at an introduction to marketing strategy and planning, exploring vision, mission, and core values.
•Understanding the SOSTAC marketing model and how to apply this to new and existing businesses.
•Exploring the Marketing Mix – Are the five Ps still relevant in the digital age?
•Getting Corporate Identity and Branding right, and how this underpins business strategy and vision
•Developing strong values propositions for your business and brand.
It will be delivered by Dr Denise Taylor of Bridge PR. www.bridgepr.co.uk
First established in 1994, Bridge has a successful track record of gaining positive media coverage for all their clients in a wide range of different sectors. They are an approved training provider for GrowthAccelerator, and have many years experience delivering bespoke training to SMEs and delivering workshops to larger SME audiences.
When & Where
West Midlands Incubation Programme
West Midlands Incubation Programme is a FREE business advice and incubation service for West Midlands companies but focused primarily on Coventry & Warwickshire businesses. It is part of the business services provided by Coventry University Enterprises (CUE Ltd) and has access to advice and support within the environment of Coventry University and its other business support projects to help take business forward.
The project is designed to help start up clients and existing businesses with free help and advice whilst focusing on technology and innovation aspects of the business.
It provides FREE coaching and mentoring for clients looking to start a business or looking for help and advice to take their business forward.
Take advantage of:
• 1:1 individual support from a business mentor and coach;
• Attendance at conferences and seminars organised and delivered by CUE Ltd;
• Access to a virtual incubation facility;
• Advice on other business support projects delivered by CUE Ltd.
What support will you receive?
• How to develop a business plan and/or company strategy;
• Feasibility study development;
• Market testing and analysis;
• Prototype development and prototype testing;
Tel: 024 7615 8107