ACTIONABLE INSIGHTS WITH GOOGLE ANALYTICS
Google Analytics is the most widely used website statistical service with over 50% of the top 100,000 websites having installed it. At this breakfast we’ll be trying to ignore the technical aspects of installing & setting up Google Analytics and instead look in detail at some of the reports available and the insights you can take from these.
The breakfast will look at the following:
· Importance of setting KPIs
· Tagging & segmenting different traffic sources
· Identifying weak & strong pages within your site
· The dangers of averages!
· What visitor information can tell you
· Optimising online & offline advertising
If anyone would be willing to share their Google Analytics data in a live demonstration during the breakfast please contact the speaker directly.
About the speaker:
Ben Rogers is a Director of Attacat Internet Marketing, the Edinburgh-based search engine and internet marketing firm.
Ben joined Attacat in 2008 with a strong technical background, having studied Computing Science at Aberdeen University. His passion for stats makes Ben a natural when it comes to analytics; he even passed the Google Analytics exam within 3 hours of it being launched, making him one of the first 100 people in the world to gain the Google Analytics Individual Qualification.
Ben has a proven track record of finding unique solutions with Analytics as well as improving website performances through clever use of data. He has also held numerous Google Analytics seminars and training sessions, whether it be a general session for beginners or a bespoke solution for individual companies.
The New Media Breakfasts are co-hosted by Podcastmatters Ltd, a leading new media company involved in Audio and Video podcast production, Niche Network creation and new media consulting for a wide range of organisations across many industry sectors.
Winning Entrepreneurs is Edinburgh's most exclusive network for entrepreneurs and enables business owners & founders to share knowledge, ideas and experiences with like-minded business professionals. Our primary aim is to support the growth of our members' businesses by facilitating introductions and developing long-term relationships built on trust throughout the network.
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