WHAT BUSINESS OWNERS & MARKETERS NEED TO KNOW ABOUT SEO
Too many blog posts over the last 12 months or so have proclaimed “SEO is dead!”.
In this New Media Breakfast Tim Barlow from Attacat will explore the truths and myths that have led some to make this claim. In making a declaration of “Long live SEO!” Tim will highlight what decision makers need to know about the continuing evolution of Google and SEO.
He will look at strategies and tactics that have had their day as well as looking at those that continue to work and are likely to do so for a long time to come. The overall objective will be to help you understand what role SEO should be playing in your marketing mix and how to get the best return from the time and money you put into seeking to rank.
Tim Barlow is managing director and founder of Attacat, an online marketing agency in Edinburgh that is well renowned for helping innovative companies drive sales from search engines. Tim has guided the New Media Breakfast audience through the maze of search engine marketing over the last 5 years, so we are delighted to welcome him back in 2014.
Tim has long advocated a “No short-cuts” approach to SEO - a strategy that is repeatedly shown to be valid as Google and other search engines continue to take action against those that seek to flout the “rules”.
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