Kellogg - Reputation Management Beyond the Obvious
Friday, 27 September 2013 from 17:00 to 19:30 (BST)
London, United Kingdom
Fellow Kellogg Alumni in London,
We are proud to welcome Professor Daniel Diermeier to London on Friday September 27th at 5:30pm for a presentation and Q&A on “Reputation Management Beyond the Obvious”.
Reputation has moved to the top of the agenda for many CEOs and senior executives. What used to be a “nice to have” is now increasingly considered a core asset that needs to be protected and actively managed. Reputational damage can hurt a company in many ways. New (especially user generated) media and increased globalization have only accelerated this trend. Daniel Diermeier introduces new approaches to reputation management that add rigor to a notoriously vague and undefined area. He will discuss strategies, processes, and metrics as well as the integration of reputation management with business practices.
Note: Registered attendees present at this event will receive a copy of “Reputation Rules – Strategies for building your company’s most valuable asset” by Diermeier.
Space for this event is limited. We encourage you to register at the earliest to avoid disappointment!
Kellogg Alumni Club of London Co-Chairs
Event Leader: Ajit Ramachandran (LondonAlumniClub@kellogg.northwestern.edu)
- 5:00-5:45pm: Registration & Networking
- 5:45-7:00pm: Presentation & Discussion