At Flamingo, we believe that culture is essential to understanding your market, your opportunities and your future. Not only because it’s fascinating, but because it’s genuinely powerful. Culture is the landscape in which all of our behaviours, desires and attitudes live. But this landscape is changing rapidly, with disruption coming from multiple directions (and often all at once).

As culture cross-pollinates and intersects, traditional category boundaries are collapsing. Technology influences food; pop culture influences politics; the UX from a dating app can change the way we to talk to our bank.

Flamingo Futures has created The Frame to help you navigate this changing cultural landscape. The Frame is a quarterly cultural trends report that explores and explains trends with human truths at their heart; this ensures that they are usable, meaningful, flexible and, most importantly, relevant.

Flamingo is launching The Frame at a breakfast event in the Barbican’s Conservatory on 7th March.

The Frame provides extensive analysis over 100 pages, exploring and explaining 15 trends across categories like values and relationships, home and lifestyle, media and communications, style and beauty, and retail, leisure, and experiences. It looks at how these trends are currently appearing within culture, the drivers behind them, and the opportunities they create for brands and businesses across the short and long term. The Frame also contains analysis by Flamingo’s Digital Forensics team, who have explored and presented publicly available data to illustrate the breadth and profile of some of the trends.

To get a flavour of The Frame’s contents, here’s a taster version of the first report.

Pricing:

Launch event and full PDF report*: £379.50

Attending the launch event is a unique opportunity to hear the trends presented, enjoy a hearty breakfast at the Barbican and receive the report (plus collateral you can take away with you) before it goes on widespread sale. All for less than the cost of the full report alone.

Full PDF report only: £479.50 (available 8th March)

* you must attend the event to receive the report at the reduced price

Launching The Frame: Flamingo's quarterly cultural trends report