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Lead Generation & Conversion Workshop w/ The-Digital.Co

Creative Edinburgh

Wednesday, 19 October 2016 from 09:15 to 12:30 (BST)

Ticket Information

Type End Quantity
Creative Edinburgh Member   more info 18 Oct 2016 Free  

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Event Details

Lead Generation & Conversion Workshop w/ The-Digital.Co

Date: Wednesday 19th October
Time: 9.15am - 12.30pm
Venue: 29 Constitution Street, Leith, Edinburgh, Scotland, EH67BS
Tickets: Creative Edinburgh Members (Free)


Do you want to know where you can find your users online? What the best methods to reach them are? What will affect your conversion rate? How can you get the most out of the digital channels you choose?

Join our digital workshop for a 3hr masterclass in lead generation & conversion.

You'll discover ways to generate interest in your products or services and improve the process of capturing leads online. In this digital workshop you’ll learn how to turn your website into a lead generation engine by planning, implementing and evaluating the success of your own lead generation campaigns. 

What do you need to know beforehand! Nothing? We are not going to throw jargon at you, or over complicate things – we are simply going to explain relevant tactics that can help you grow your business online.

What you will learn:

          The hallmarks of a successful lead generation strategy

          How lead generating activities fit in the customer journey cycle (PACCE)

          Segmenting audiences and tailoring marketing messages

          Choosing your acquisition channels and methods

          Optimising your acquisition channels and methods

          Anatomy of a good landing page

          Selling physical goods online

          Persuasive content techniques

          Testing strategies and methods

          Analysing landing page performance and calculating ROI


The Digital Co.

The Digital Co is a Digital Marketing Training & Membership organisation, focused on educating & supporting Start Ups & SMEs grow their business online.They have partnered 3 of Scotlands top digital marketing agencies to offer the highest quality training & advice so Scotlands SMEs get the highest quality of support they need, locally and at a fraction of traditional costs.


Do you have questions about Lead Generation & Conversion Workshop w/ The-Digital.Co? Contact Creative Edinburgh

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When & Where


Creative Exchange
29 Constitution Street
EH67BS Leith
United Kingdom

Wednesday, 19 October 2016 from 09:15 to 12:30 (BST)


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Lead Generation & Conversion Workshop w/ The-Digital.Co
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