LS:N GLOBAL SPRING/SUMMER TREND BRIEFING : STRANGE DAYS
Wednesday, March 13, 2013 from 12:00 PM to 5:00 PM (GMT)
London, United Kingdom
Attendee list includes: JWT, New Balance, QVC, SoundCloud, Havas EHS, Urban Outfitters, MTV, Harrods, Estée Lauder, WWF UK, Kenwood, Ted Baker, Nissan, Selfridges, Innocent, HSBC, Links of London, Rockwell, Getty Images, Warburtons, Investec, G2, William Grant & Sons, Glaxo Smith Kline, Maybourne Hotel Group, Tesco, uSwitch, Publicis Conseil, The Sunday Times, Denby, BBC, Pernod Ricard, Clarks, Barclaycard, Beatrice Santiccioli Design, Phillips Design, Bally, Universal McCann, Microsoft, Ikea, Adidas, Cos, Bacardi, Teléfonica, M&C Saatchi, Disney, Sony Design, Morrisons', Bourjois Cosmetics, Atomic PR, Nike, Copenhagen Airport, Follie Follie,
‘Here at The Future Laboratory, we’ve been considering where these strange times will take us, and what this will all mean for you and for your brand,’ says The Future Laboratory’s co-founder Chris Sanderson. ‘As we will show in our most radical trend briefing to date, this switch from the heavy to the light, the tangible to the invisible, the physical to the metaphysical, is far more profound than most of us truly understand.’
12pm : Register
Meet, debate and argue with our stand-up philosophers on the meaning of life, art, commerce, culture and what Schrödinger's cat thinks about when she’s sleeping…
1pm : Introduction
1.15pm : Strange Days
The fourth industrial revolution and its impact on how we do business, buy products, retail brands and structure organizations.
1.30pm : UK Consumer Attitudes Audit
Our nationally representative survey of UK householders will remind you that the Next Normal is even further from the New Normal you had just started getting used to.
1.50pm : The Dawn of The Mega-Systems
Apple, Google, Facebook, Weibo and Amazon are no longer simply trading platforms. They are the mega-systems of tomorrow, within which most of us will socialise, shop, hire, create, manage and live our lives.
‘Organisations still haven’t grasped the true impact of their presence and the fact that they are building new walled-garden eco-systems within which we will all do business over the coming decade,’ Says The Future Laboratory's co-founder Chris Sanderson.
Friend or foe? Mega-opportunity or anti-business super-monopoly? Here we examine how these new global mega-malls and walled gardens are changing the business and consumer landscape, and show how your brand can thrive in the age of the mega-systems.
Click here to watch a short interview with LS:N Global editor, James Wallman, as he discusses Mega-systems.
2.30pm : Cultural tea break
3.00pm : Generation I
Now that the first generation of digital natives has come of age – and the hauling, hacking, skittering and multi-screening habits we predicted in Generation D have gone mainstream, in true The Future Laboratory style, we turn our attention to what and who is next – those born after 2002.
Like Generation Ds, they are digital natives, but their expectations of the world around them, and the way they interact with it, are entirely different. They are not just active, they are hyperactive in the way they consume and control media. Mobiles come first, phablets next, then computers they construct themselves – and there are still more pieces in the connected, transmedia and platform-agnostic puzzle in which they play.‘Digital downtime and information overload? These ideas don’t even exist for them. And as their digital lives become longer, and their physical lives become lighter, the hyper-personal, digital-physical realm will replace the old, real world,' says The Future Laboratory's Chief Strategy Officer, Tom Savigar
Prepare your brand for feather-light flexibility, glance-controlled media, wearable technology and borderless sharing – the all-new habits and expectations of the next group of consumers for whom digital is intuitive, which we call Generation I.
Click here to watch a short interview with The Future Laboratory CEO, Chris Sanderson, as he discusses Generation I.
3.40pm : Re-enlightenment Rising
From the possibility of life on Mars to the discovery of the God particle, science is suddenly in the news and in our wider consciousness. It is also in our galleries, theatres and fashion and lifestyle shoots. At the same time, scientists are drawing on the worlds of art, infographics and culture to help us all better understand everything from dark matter to quantum mechanics. As a result, the worlds of science, commerce and culture are colliding – in a way not seen since the Age of Enlightenment.
‘In this time when the old truths about capitalism, consumerism and even the cosmos feel bankrupt and broken, we are now looking for new answers,’ says James Wallman, editor of LS:N Global. ‘In this era of questioning and questions, science is now the ultimate fuel. It is becoming the vital source of inspiration for today’s creators to make a more compelling tomorrow.’
Here we look at the innovators that matter, the brands, businesses and organisations that are already profiting from the return of curiosity-driven hope, and the rise of the second Enlightenment.
Click here to watch a short interview with The Future Laboratory co-founder, Martin Raymond, as he discusses Re-enlightenment.
4.20pm : Toolkits and conclusions and a final word from our philosophers
4.40pm : End of day and the beginning of a strange new dawn
The Future Laboratory is recognised internationally for its innovative approach to trend forecasting, consumer insight and brand strategy. Via our global network and in-house team of trend analysts and ethnographic researchers, we offer clients qualitative and quantitative insights into future consumers and how to target them.
Since 2001 we have developed a consultancy that unites editorial work, independent research and creative thinking of the highest calibre with engaged, bespoke client operations that respond to a brand or company's individual need for research and enquiry. Clients in the retail, technology, finance, automotive, food, fashion and creative industries sectors use our daily, weekly and quarterly news feeds, insight reports, analyses, strategy documents and brand personality audits to keep their brand on track, and their marketing, strategy and research teams informed and insightful.
Our specialties : trends, innovation, consumer insight, brand strategy
Clients currently sharing our thinking include Louis Vuitton, Sony, American Express, MasterCard, Selfridges, Marks & Spencer, General Motors, British Gas, O2, Ikea, Pernod Ricard, Chanel, HSBC, The Body Shop, Condé Nast Media and Woolworths SA and others
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