LSS@Social Media Week: The Science of Social Media
It could be said that most people have faith that Social Media is more than a new hype bubble. While faith alone isn't a bad thing, we plan to add some reason as we explore the Science of Social Media.
- Dr. Bernie Hogan from the Oxford Internet Institute - Presenting his latest research into the emerging issue of social information overload and effective methodologies for leveraging online interactions and new media in everyday life.
- Paul McCrudden - from Imagination & #6weeks fame will share insights and knowledge from how consumers are interacting with brands
- Stephen Leighton owner of Has Bean Coffee: http://www.hasbean.co.uk/ - A conversation with the soon to be coffee answer to Gary Vaynerchuk (Wine Library and Crushit)
- Carolyn Watt, Founder and Managing Director of Yabber, Profero's digital PR and social media division - case study (details TBC)
Where: The Hospital Club (http://www.thehospitalclub.com/)
When & Where
Local Social Labs Ltd
Local Social Summit (LSS) is an independent event for knowledge sharing and networking that explores the intersection of Local, Social and Mobile. We strive to educate and inspire with a focus on the cutting edge by showcasing emerging trends and key insights at the intersection of Local, Social and Mobile. LSS is designed for a wide spectrum of SoLoMo stakeholders, including publishers, advertisers, start-ups, app creators, technology companies and investors.
We produce an annual summit evey November. In addition, we run world-class training seminars, participate in Social Media Week and publish occasional industry report - which can be found on Slideshare. We also have a "Local Labs" initiative where we constantly experiment and run SoLoMo campaigns for SMBs to see what really works.
Past LSS events have attracted involvement from a wide range of sectors, including: academics, agencies, analysts, directories, mobile, newspapers, pureplays, retailers, startups, telecoms and TV.
Previous attendees have included people from: the BBC, Burger King, Deutsche Telekom, eBay, Eniro, European Directories, Foursquare, Google, ITV, Microsoft, Northcliffe Media, Nokia, Nomura, Ogilvy Interactive, Oxford Internet Institute, Qype, Schibsted, Swisscom, Touch Local, Yahoo, Yell, Yelp and many more.
With 60% of participants at the Executive Decision Making level with titles like: CEO, CTO, CXO, Managing Director, General Manager, Senior Vice President and/or Founder.
LSS is organised by Local Social Labs Ltd, which is based in London.