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LSS@Social Media Week, London: Two Sides to Every Story - A Local Social Case Study

Local Social Labs Ltd

Monday, February 7, 2011 from 6:30 PM to 9:00 PM (GMT)

LSS@Social Media Week, London: Two Sides to Every...

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Ticket Type Remaining Sales End Price Fee Quantity
LSS@SMW 2011   more info 4 Tickets Ended £35.00 £2.24

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Event Details

Local Social Summit at Social Media Week in London 2011 edition


Two Sides to Every Story - A Local Social Case Study 

Learn while eating great food and meeting interesting people...

Tickets: £35 per person

Includes: food, drinks and the seminar

Speakers from: CowPR, Local Social Summit, Oxford Internet Institute and Young & Foodish 

Come explore the story of what happened when one of London's leading lights of the food scene led a group of Burgernatics in a flashmob/#BurgerMondaySwarm of the Waterloo Station Burger King. Gain exclusive knowledge on how a Global Brand listened to a Social Media Community and got involved in a successful event. This is gourmet burgers and craft beer followed by a seminar which will include the case study, social network analysis (SNA) and discussion...

LSS@SMW’11 brings you not the humble hamburger in a posh restaurant but rather a posh burger in a humble restaurant. A London food celebrity will take over the flat-top griddle at a classic British 1950s caff transformed into the Young & Foodish Diner.  For more info on the venue and PopUp concept you can check it out HERE

This is a unique opportunity to learn about how a global brand interacted with a social community at the local level in a very considered way, while executing on a stellar global social media strategy. You’ll gain insight into the new ways people are using social media to organise (and swarm) locally, build new business models and increase brand equity.

Additionally, we are very excited to have Dr. Bernie Hogan joining us again from the Oxford Internet Institute to present a social network analysis (SNA) of the #BurgerMondaySwarm event (= the science part).


Food & Drinks

6.30pm: Drinks and Popcorn (+networking)

7.00pm: Gourmet Burger Time

Seminar: The Content

8.00pm: Seminar and Speakers

Part I: A Local Social Case Study - Panel Discussion with CowPR/Burger King, Young & Foodish, Moderated by Local Social Summit

Part II: A Local Social Case Study - Social Network Analysis

9.00pm: After Party and More Networking (location TBD)


Nibbles: Popcorn by Young & Foodish

Mains: 100% Black Angus Beef Burgers from O’Shea’s of Knightsbridge topped with Ogle Shield cheese and hand-cut chips***

Desert: Cupcakes by Beas of Bloomsbury

Drinks: Craft Beer from Meantime Brewery, Greenwich and The Kernel, London Bridge; plus an array of soft drinks



For this special occasion, butcher Darragh O'Shea will not be entrusting his prized beef to a chef. The meat man behind London's acclaimed O'Shea's Butchers of Knightsbridge will take over the griddle himself, flipping burgers for the LSS@SMW pop-up.  Darragh will make his burgers from a freshly ground custom blend of his finest 100% Perthshire Black Angus beef and then top them with melted Ogle Shield, made by award-winning cheese maker James Montgomery and arguably the best burger cheese in the world. The prestigiously bred cheeseburgers will be accompanied by hand-cut chips.

For more information please contact Dylan Fuller

Email: dylan[at]localsocialsummit.com

Mobile: 0797 414 4352

Venue: 160 Grays Inn Rd, London WC1X 8ED


Have questions about LSS@Social Media Week, London: Two Sides to Every Story - A Local Social Case Study? Contact Local Social Labs Ltd

When & Where

Y&F+LSS@SMW PopUp Cafe
160 Gray's Inn Road
WC1X 8ED London
United Kingdom

Monday, February 7, 2011 from 6:30 PM to 9:00 PM (GMT)

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Local Social Labs Ltd

Local Social Summit (LSS) is an independent event for knowledge sharing and networking that explores the intersection of Local, Social and Mobile. We strive to educate and inspire with a focus on the cutting edge by showcasing emerging trends and key insights at the intersection of Local, Social and Mobile. LSS is designed for a wide spectrum of SoLoMo stakeholders, including publishers, advertisers, start-ups, app creators, technology companies and investors.

We produce an annual summit evey November. In addition, we run world-class training seminars, participate in Social Media Week and publish occasional industry report - which can be found on Slideshare. We also have a "Local Labs" initiative where we constantly experiment and run SoLoMo campaigns for SMBs to see what really works.

Past LSS events have attracted involvement from a wide range of sectors, including: academics, agencies, analysts, directories, mobile, newspapers, pureplays, retailers, startups, telecoms and TV.

Previous attendees have included people from: the BBC, Burger King, Deutsche Telekom, eBay, Eniro, European Directories, Foursquare, Google, ITV, Microsoft, Northcliffe Media, Nokia, Nomura, Ogilvy Interactive, Oxford Internet Institute, Qype, Schibsted, Swisscom, Touch Local, Yahoo, Yell, Yelp and many more.

With 60% of participants at the Executive Decision Making level with titles like: CEO, CTO, CXO, Managing Director, General Manager, Senior Vice President and/or Founder.

LSS is organised by Local Social Labs Ltd, which is based in London.

  Contact the Organizer
LSS@Social Media Week, London: Two Sides to Every Story - A Local Social Case Study
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