Visitors to your website are busy people, who just want to get to the good stuff and get out of there as quickly as possible. User experience design ensures your target audience get the most out of your site with least amount of effort.
This jargon-busting primer will give you practical experience in all the tools and terminology of UX design. Taking place in the Guardian's specialist UX lab, you'll learn how to understand the needs of your users to optimise your site and fix mistakes before you even make them. Finally, you'll get the chance to experience user testing with a one-to-one user testing session within the Guardian's testing facilities, an illuminating window on feedback you can't get from a manual.
Ideal for beginners to web design who want to improve their site, or anyone with a specific site at the planning stage, this fun and highly practical day features a high-level introduction to the tools of UX research and design, including site sketching, creating user stories and wireframes to test your site's user-friendliness and a chance to hear what web users have to say about Guardian projects under testing. The topics covered include:
- Sketching your site
- Creating wireframes, and understanding what they tell you
- Creating user profiles and writing user stories
- Optimising your site for mobile devices
- UX research with a test group
This course is for you if...
You currently have a website you're looking to improve, or are planning to launch one and want to understand how to optimise it before launch.
Penny Allen is a UX Researcher at the Guardian currently working with the mobile apps team. She previously worked in BBC Research and Development on many future gazing UX projects, focusing on both audience and consumer technologies and on the internal needs of media production. With a background in psychology, her understanding of human behaviour doesn't switch off, much to the annoyance of her colleagues.
Alastair Jardine is a UX Architect at the Guardian who designed the user experience for the award winning GuardianWitness, and is currently working on the future of reader involvement with the news. He likes designing with data, which is more exciting than it sounds. In his spare time he rides bikes, and occasionally falls off.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.