This masterclass is for anyone who wants to share their passion through social media – whether you're promoting a blog, bringing a community together, reaching out for a charity or connecting a small business to a new audience.
Through a series of presentations and case studies, the experts behind Time Out London's social media channels will give you insight into what works and why, practical tips for using different tools, and tactics for maximising your impact with limited time and resources.
The evening will cover:
· Connecting with other people in your niche
· Building a relationship with your audience
· Publicising your work with key people
· Making your content shareable
· Contributing to communities of interest, etc etc
· Finding the mass appeal in what you do
There will be Q&A time at the end of the evening.
Sonya Barber is the Editor of the Time Out London Blog which launched in March 2011. Since then she has blogged about London's hottest happenings 7 days a week, posting over 3500 blogs, creating sharable content for Twitter and Facebook and attracting 5 million page views and a loyal base of followers. A born and bred Londoner, before she became the 'Blogmistress', Sonya freelanced for many years for Time Out Magazine and other publications and has worked in the communications and marketing departments at Birkbeck College and the Royal College of Art.
Guy Parson has worked in social media for a number of leading companies. For Mind Candy he managed the community around the puzzle mystery Perplex City, and helped design the original mechanics of kids virtual pet game Moshi Monsters. He organised online conferences for Carsonified, the people behind Future Of Web Apps, Future Of Web Design and Think Vitamin. He is currently an Assistant Producer at Time Out.
Date: Wednesday 17 November 2012
Venue: The Guardian, Kings Place, 90 York Way, King's Cross, London N1 9GU
Maximum class size: 100
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