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Making Social Part of Your DNA

Bernie J Mitchell

Thursday, February 16, 2012 from 9:00 AM to 5:00 PM (GMT)

Making Social Part of Your DNA

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Event Details

This is a not for profit event so your full ticket price goes directly to our charity partners CRY and Mind

Social Media is moving into a new phase. Many companies have for some time been using the likes of twitter and facebook for communication campaigns and collaboration initiatives. Brands have built up fans and followers and are adept at getting messages out, but can they prove a return on investment. Meanwhile CIOs and COOs are grappling with how social tools are best used for creating organisational performance. SMEs too have quickly adopted a variety of social tools, but there are still lessons to be learned for optimisation

Social is a way of life now, and it needs to truly get under your skin if you want to get the best from it.

Visit the DNA Blog here for more speaker interviews. 

Attend Making Social Media Part of Your DNA conference to learn from:

Salesforce.com: How you can live and breathe social and really make it part of your DNA

Virgin Atlantic: Engaging your audiences; building long term relationships with brand advocates for measurable success

02: The Social Data Pipeline: how to build the brand graph and what to do with it

Mind: Engaging communities – talking about mental health online

Dell: Tips gained from a brand that has been in the social game from the very beginning

Barclays: using Twitter from a Customer Service Perspective and as a Lever for other Parts of the Organisation

Cisco: How social media can be used internally to achieve an integrated workforce

Tweetminster: The importance of listening and monitoring what’s being said about you

Plus The Big Debate: Who owns Social – Marketing, PR or Advertising? featuring speakers from KetchumPleon, Dare, WeAreSocial and Havas Media.

Visit the DNA Blog here for more speaker interviews. 

J P Rangaswami, Chief Scientist at Salesforce.com, is our opening keynote speaker, hear what he will be sharing about in the video below...


What is Social Media Week?

Social Media Week (SMW) is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media.

Annually, SMW attracts more than 60,000 attendees across thousands of individually organised events, with half a million people also connecting to the events online and through their mobile devices.

Visit the DNA Blog here

Have questions about Making Social Part of Your DNA? Contact Bernie J Mitchell
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When & Where

6-7 Great Newport Street
WC2H 7JB London
United Kingdom

Thursday, February 16, 2012 from 9:00 AM to 5:00 PM (GMT)

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Making Social Part of Your DNA
London Events Business
Social Media Weel London 2012

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