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MdS UK EXPO 2013

Running the Sahara Ltd

Saturday, 19 October 2013 from 09:00 to 19:30 (GMT)

MdS UK EXPO 2013

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Event Details

A Must Attend Event for prospective 'Marathon des Sables' Entrants -

Check out the video trailer with highlights of last year's EXPO.

Have your questions answered and more.

Hear sports professionals talk ultra-running and the Marathon des Sables.

Participate in workshops led by experienced MdS Veterans and shop from a comprehensive showcase of gear. 

This is an opportunity to meet fellow competitors past, present and future.

Confirmed speakers include:

Plus three past runners - Tobias Mews, Susie Chan and Paul Bowker will join TalkUltra podcast presenter Ian Corless on the afternoon discussion panel.


Lunch is sponsored by Expedition Foods who will be offering a choice of three, professionally prepared delicious freeze-dried meals! AM Sports will be offering Energy bars to test with your tea and coffee and GU Energy will be handing out FREE sample packs!


Confirmed EXHIBITORS include:


Compressport - The leading veino-muscular sports compression brand, trusted by athletes from Rory Coleman (10 x MdS finisher) to Chrissie Wellington (5 x World Ironman Champion)

Genetic Performance - the leading sports DNA profiling service, providing information and tools for individuals with the goal of maximising their athletic performance

UltraRace - ULTRAmarathon event organisers & MdS Training Specialists offering advice as well as an online Desert Running Store.

Racekit - Adventure racing specialists supplying tried and tested gear for extreme events along with friendly expert advice, seminars and coaching. 

Profeet* - Complete footwear solutions combining sports footwear, custom orthotic soles, gait analysis and biomechanical analysis to improve sports performance and increase comfort. *MdS participants get a 15% discount & a 25% discount on their 2nd shoe purchase (conditions apply).

Votwo / Precision Hydration - Specialists in fitness and conditioning; Votwo operate the Porsche Human Performance Centre in Silverstone for physiological lab testing and heat acclimation training / Precision Hydration perform hydration assessments, taking the guess work out of electrolyte replenishment. 

Beyond The Beaten Track - UK distributor of Mountain House freeze-dried foods and official supplier of the 24 Hour Army Ration packs, with hot meal kits and festival kits ready to order online

Expedition Foods - Specialist in freeze-dried food with the highest calorie to weight ratio and retailers of gear for deserts, mountains, trails and triathlons with over 25,000 products available. 

iLand - Design and manufacturers of folding USB solar chargers for smartphones; portable solar chargers and portable solar generators. 

Tingerlaat - For the ultimate protection and repair against the sun, wind, cold and dehydration in extreme environments.

WAA Ultrabag - A 20L backpack specially designed for runners of the Marathon des Sables, whatever your needs, whatever your body type.

2XU, Newton Running, GU - TCL Sports are the award-winning UK distributor of leading sports apparel, nutrition and equipment brands 2XU, Newton Running and GU Energy.

RunUltra Ltd - (formerly Running the Sahara Ltd) UK agents for the MdS, TCC (The Coastal Challenge in Costa Rica in February) and the ETR (Everest Trail Race every year in November in Nepal).

Mencap - Run the MdS for the UK's leading learning disability charity. 


There will be a choice of eleven 45 minute WORKSHOPS including:


It's all in your mind - Clinical sports psychologist and competitive athlete Dr. Victor Thompson talks about how to manage your mind, reduce stress and maintain confidence to maximise your performance.

Feet first - Former combat medic turned podiatrist and sports therapist, Martin Duggan lends his 30 years of experience running medical teams at extreme events (such as the multi-stage ultra 'Coastal Challenge' in Costa Rica) to advise on foot preparation.

Fat, Carbs or Protein? - Clinical and sports performance dietician Rin Cobb (BSc Sports Biomedicine, MSc Dietetics, PgCert Sports & Exercise Nutrition) who ran the MdS in 2011, talks about optimal body composition, what you need to fuel you through the race and how to fit it in your backpack! Book a slot to have your body composition analysed. 

Eat your way to better performance - Senior lecturer / researcher specialising in performance nutrition and physiology Dr. Justin Roberts, who ran the MdS in 2011, talks about the relationship between what you eat and how well you train

It's in your DNA - discover how genetic testing can offer you a new and revolutionary pathway to enhancing your sports performance.

How to Train for the MdS - Performance coach and 10 x MdS Finisher, Rory Coleman explains how it's not just about the kit

Simply Marvellous! -  RaceKit proudly presents Mimi Anderson, who will share her insight on ultra marathon desert racing; and X-Bionic will explain why their hi-tech clothing should be considered for the MdS.

Profeet - Paul O'Malley (MSc Clinical Biomechanics, BSc Sports Podiatry) & Richard Felton (BSc Sports Science) advise on choosing the right footwear for you based on MdS history, how to doctor your own feet and how to train your feet for the heat.

Too Hot to Handle? - Experience sports scientists and endurance athletes from Votwo and Precision Hydration explain how understanding sweat composition and undergoing heat acclimation before leaving the UK, can dramatically benefit your performance during the MdS.

Smart Packing - Experienced ultra-runners - Jo Meek, 2nd woman in the MdS 2013 and Graeme Harvey - 366th overall in the MdS 2013, demonstrate how to strip a backpack of extra weight and pack light.


There will also be a competition on the day. 

TOP PRIZES so far include:


* 5 High UV Pro Buffs thanks to XNRG 

* 5 copies of Graeme Harvey's book Running the Highway to Hell: The 28th Marathon des Sables

* 3 Racekit £25 vouchers to use in the Racekit online shop

One pair of MdS branded Compressport R2 Calf guards

* One pair of Sandbaggers gaiters

* A entire box of GU Roctane Energy Gels worth £64.80

* One FREE entry in the Druid Challenge 2013

One FREE entry in the Pilgrim Challenge North Downs Way Ultra 2014

* One FREE £100 Sutcliffe Insurance policy which includes enhanced cancellation cover for the 2014 race (subject to normal terms + conditions of the policy) 

* One Genetic Performance Sports DNA Panel test

* One custom 6 day food pack courtesy of Beyond The Beaten Track

* One Profeet running analysis, custom running insoles PLUS running shoe to the total value of £250




Plus... Enjoy special MdS UK EXPO prices!


The MdS UK EXPO is a not-for-profit event. Any proceeds will be given to the MdS charitSolidarités, a humanitarian organization, which provides health awareness and sports facilities to underprivileged children living on the edge of the Sahara.

This event is now SOLD OUT.

Do you have questions about MdS UK EXPO 2013? Contact Running the Sahara Ltd

When & Where

RCOG (Royal College of Obstetricians and Gynaecologists)
27 Sussex Pl
NW1 4SP London
United Kingdom

Saturday, 19 October 2013 from 09:00 to 19:30 (GMT)

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Running the Sahara Ltd

We are the organizing body for UK runners looking to enter the crazy hot ultra 'Marathon des Sables,' tipped 'the toughest foot-race on earth.'

Follow us to the Sahara!

  Contact the Organiser
MdS UK EXPO 2013
London Events Expo

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