Mentored Online Course: Marketing Your Business
Tuesday, 10 June 2014 at 20:00 (BST)
Taking the plunge to run your own business can feel like the most liberating and exciting experience. But finding your next client and then the client after that can be a daunting prospect and one which feels even more overwhelming in an age when there are so many marketing possibilities. This course will help you develop a tailored marketing plan for your business – one that will give you the confidence to focus on the marketing activities that will lead to you actively attracting new customers.
Through a series of online lectures, live webinars and exercises, you will be given the tools to put together an effective and usable marketing plan. Special attention will be paid to identifying your ideal customer, defining your marketing message, positioning your business within the market and, ultimately, constructing a series of targeted marketing activities which will help your business flourish.
Each week you will be encouraged to spend time developing and refining your marketing plan during which you will receive support, ideas and advice from Wendy Kerr, course leader and a marketing veteran with over 15 years’ experience marketing brands such as Colgate, Smirnoff and Apple.
By the end of the course, you will have created a clear, focused marketing plan with activities scheduled for each week to actively attract your ideal customers. You will feel more confident, and more in control of your business, knowing you are actively building it.
Developed with Mumsnet Academy, the course is run by Pearson College, part of Pearson, owner of Penguin and the Financial Times, and the only FTSE 100 company designing and delivering degrees in the UK today.
Pearson College are part of Pearson, home of the Financial Times, and the only FTSE 100 company designing and delivering degrees in the UK today. The course has been developed in partnership with Mumsnet Academy and delivered by Wendy Kerr, founder of Corporate Crossovers®. Wendy is an expert in working with women to create businesses they love, and to make the money they deserve.
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