Skip Main Navigation
Page Content
This event has ended
General Assembly London

Method to the Madness: Utilizing UX Design Principles, Agile and Lean Startup Methodologies

General Assembly London

Sunday, March 30, 2014 from 11:00 AM to 4:00 PM (BST)

Method to the Madness: Utilizing UX Design Principles,...

Ticket Information

Use promotional code to access tickets.

Who's Going

Loading your connections...

Share Method to the Madness: Utilizing UX Design Principles, Agile and Lean Startup Methodologies

Event Details


Method to the Madness: Utilizing UX Design Principles, Agile and Lean Startup Methodologies


Sunday, 30 March
11 am – 5 pm


UX design principles combined with Agile and Lean Startup methodologies provide a great foundation for delivering digital products. In this game-style workshop, we’ll share UX, Agile, and Lean concepts that allow attendees to practice the techniques to bring a product idea to life. Fast-paced, and exercise-driven, this workshop is intended for budding digital product designers and entrepreneurs. Using a hypothetical product idea, you’ll gain an understanding of UX, Agile, and Lean Startup tools and techniques by being led through a step-by-step product development lifecycle. The workshop will fold into a game as students critique each other’s products using the criteria learned throughout the day.


  • Know all the components required to kick-off a digital product idea.
  • Practice user experience design techniques.
  • Understand the Agile and Lean Startup approaches to product development.
  • Learn how to build and work with the right team.
  • Experience with product management tools and software.


A willingness to think, sketch, and debate.

Preparation: None.


Jess Wittebort Photo

Jess WittebortProduct Designer,

A back-up dancin' Product Designer from London (via Kentucky & Venezuela)

Jess began her career in design as an Art Director for print, radio and TV. After several years working primarily for beauty, healthcare and aviation in the US, she shifted towards interactive design. She started a business in NYC, called Raising Heartrates to build a community around inspiring NYC female triathletes and to support aspiring, disabled athletes. Shortly after, Jess completed her Masters in Interactive Media with a focus on social technology’s curious ability to enhance and bridge the gap between online and offline spaces. In 2007 she moved to lead Headshift’s UX team (later Dachis Group) where she spent the following five years designing public and private facing, social software aimed at enhancing brand and business efficiency. Jess has worked with clients including BBC, BP, Coca Cola, Schlumberger, Yodel, HSBC and the Bank of England to name a few.

Amy Wagner Photo

Amy WagnerProduct Designer,

A guitar strummin' Product Designer from London (via Melbourne)

Amy fell into the web around the turn of the century as a Visual Designer and Front End Developer. As the social web evolved, Amy spent time designing and implementing content management systems, discussion and networking tools for various consumer-facing web applications. When Amy joined Headshift in 2008, her focus shifted to adding the ‘social’ to tools behind the firewall for major clients such as Red Bull and BSkyB to name-drop a couple. After a period specialising in Agile Project Management and leading the Project Management and Technology teams at Headshift (later Dachis Group London), Amy turned her attention back to 'making' with a focus on User Experience and Product Design. Amy is currently co-writing the Minimum Viable Book, a book about Agile and Lean written in an Agile and Lean way.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Method to the Madness: Utilizing UX Design Principles, Agile and Lean Startup Methodologies? Contact General Assembly London

When & Where

General Assembly Campus
9 Back Hill
EC1R 5EN London
United Kingdom

Sunday, March 30, 2014 from 11:00 AM to 4:00 PM (BST)

  Add to my calendar


General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.