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Most Contagious 2013 / New York

Contagious

Wednesday, December 11, 2013 from 8:00 AM to 8:00 PM (EST)

New York, NY

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ticket $933   more info Ended $933.00 $9.95
Standard Ticket $1,089 Ended $1,089.00 $9.95

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Event Details

Most Contagious celebrates and interrogates the key events, movements, innovations and people that shaped 2013, connecting the dots and priming attendees for the challenges and opportunities of the months ahead. It is the year in a day.

'The Most Contagious event was one of the most worthwhile days spent out of the office last year. It’s like jumper cables for stalled ideas. My team definitely got the full benefit of my attendance when I came back into the office.'
Michelle McEttrick / Managing Director, Brand and Activation / Barclays

TRENDS & TOPICS

subject to change

MOVEMENTS

It's hard not to look at a year's cultural, political and social focal points without putting them into 'We Didn't Start the Fire' format. And, though it'd be hip, we won't listicle-ize it with 'The 15 most amazing things of 2013 told in gifs'. In Movements, we'll look at the forces that swept across media and were utterly unavoidable: ones everyone developed an opinion on, technology or not. Because heaven knows if Uncle Pete knows more about native ads, visual culture, automation, privacy and anonymity, grand brand gestures and others than you do at Christmas dinner, your parents are going to have even less faith in your explanation of what you do every day.

TELLING FOR SELLING

The art of ‘storytelling’ in an age of digital-doing has been one of the hot topics of 2013, and looks set to be an issue our industry continues to grapple with. At Most Contagious, we’ll be examining all facets of modern-day storytelling from multi-channel YouTube networks and native advertising to manufacturing memes and engineering virality. We’ll examine the crossovers between content creation, real-time marketing and long-term storytelling, interrogating whether it is really possible to put an ROI on social and online content. Story re-telling will also be a key theme as we look at how brands like AT&T and Intel have co-created stories with consumers and put humans at the heart of the narrative.

THE PRAGMATISM OF PURPOSE

We all went a bit gaga for doing good in 2013. Words like ‘purpose’ and ‘meaning’ are now entrenched in Adland terminology. Becoming a truly purposeful brand can involve a complete realignment and restructuring of a company. However, marketers can move more quickly and use agile, tactical thinking to initiate positive change in the world. In this session, we’ll be looking at how brands are using their creativity and clout to make a difference with actions that are rooted in their products and services.

BEYOND THE BRIEF

The ‘wait for a brief’ culture at agencies is being sidestepped as brands look further afield to accelerate their understanding of marketing innovation. Companies like Nike, Google, Walmart and Coca-Cola are evolving their businesses to be more open source, launching incubators, crowdsourcing ideas and prototyping products in the field. They’re rethinking where ideas come from, how they bring them to market and then creating communications around these efforts. Contagious will explore how they’re doing it and show how having the bravery to look beyond the creative brief can lead to competitive advantage.

SEAMLESS SHOPPING

With the lines between online and offline shopping becoming increasingly blurred, retailers are building amazing digital tools and services to incrementally improve each step of a shopper’s journey. We will highlight how retailers are making shopping more convenient than ever, from LED lights highlighting discounts in South Korean stores through to crowdsourced systems that see your neighbours delivering your online purchases.

CONNECTED EXPERIENCES

Vibrating underwear, flashing hockey lamps and light-up beer bottles; wearable technology, neural and haptic interfaces. Contagious will explore how marketing is becoming multi-sensory. We’ll show how brands like Disney, Budweiser and Durex are experimenting with enhancing and personalising experiences by connecting them to the internet and other people, remotely, and what it means for the future of communications.

For the full conference agenda, please visit: http://www.mostcontagious.com/new-york

 

External Speakers /

Ed Sanders, Head of Marketing, Google Glass

Richard Seymour / Co-founder & Design Director, Seymourpowell

Emma Coats / Former Story Artist, Pixar Animation Studios

Erik Hersman / Founder, iHub Nairobi & BRCK and Co-founder, Ushahidi

Julia Schwarz / Co-founder & Director of Research, Qeexo

Rick Ridgeway / Vice President of Environmental Affairs, Patagonia

 

List of Attendees / 

Co-Head of Strategy 72andSunny
Co-Head of Strategy 72andSunny
Founder A Little Bird
DVP, Global Digital & Social Marketing Abbott
UK Head of IT AbbVie Ltd
Creative Development Manager AKQA
Project Manager AKQA
Board Account Director AMV BBDO
Account Planner AMV BBDO
MARS Snickers Global Marketing Director AMV BBDO
Planning Director Arc
Director of Marketing & Advertising BBC
Head of Digital Marketing Transformation BBC
CEO Beverage Partners Worldwide
Director of Innovation Billington Cartmell Group
Innovator Billington Cartmell Group
Executive Creative Director Billington Cartmell Group
Chief Creative Director BITMAMA SRL
Pharmastic Owner Bob Communications
Pharmastic Owner Bob Communications
Creative & Content Partner Brand Culture Sport & Entertainment
Creative Director / Brand Strategist Brash
President Brightworks
Head of Digital BSkyB
Digital Account Director Cake Media
Business Development Manager, Consumer Products Cambridge Consultants Ltd
Creative Director Code Computerlove Ltd
VP Creative Critical Mass
VP Insight & Planning Critical Mass
Business Development Director Critical Mass
Client Services Director CTN Communications
Creative Director CTN Communications
EVP, Digital Executive Creative Director Deutsch, Inc.
Senior Director, Technical Innovation, Latin America Diageo
VP, Technical Innovation Diageo
Global Director Sensory Innovation Diageo
SVP Marketing Innovation Diageo
Global Media & Content Director Diageo
Communications Manager Diageo
Global Facilities Director Diageo
Business Development Manager Diageo
Property & Facilities Manager, England Diageo
Global MD Digitas Health
VP, Executive Creative Director Discovery Communications Europe Limited
CEO Dommo Creative Center
Planner Dommo Creative Center
SVP Strategic Development DraftFCB
CMO DraftFCB
Chief Strategy Officer DraftFCB
VP Planning Director Draftfcb
Senior Strategic Planner Draftfcb
Global Chief Talent Officer Draftfcb Worldwide
Creative Director e3 Media
Head of Strategy & UX e3 Media
Managing Director, CMO Epsilon Agency Services
Managing Director Fasett
Creative Director Fasett
Advisor / Planner Fasett
Co-founder & Managing Director Freestate
Creative Content Manager Freuds
Creative & Partnerships Freuds
President Furlined
Senior Dir. Global Insights & Marketing GAP
Head of Innovation Good Relations Ltd
Brand Marketing Manager Google
Product Marketing Manager Google
Chief Strategy Officer Grey Worldwide GmbH
Managing Director Gyro
Executive Creative Director Gyro
Head of Strategy Gyro
CEO Happiness Brussels
Head of Account & Managing Partner Happiness Brussels
Head of Digital Happiness Brussels
Client Solution Director Happiness Brussels
Executive Director Happiness Brussels
Brand & Marketing Communications Manager hellas online
Creative Director Holzhuber Impaction
Creative Director Holzhuber Impaction
Marketing Director Holzhuber Impaction
CCO Holzhuber Impaction
Managing Director HPS Group
Managing Director HPS Group
Managing Director Client Services Huge
President Home & Building IMRE
VP Home & Building IMRE
Account Manager IMRE
Account Director Independents United
Producer Independents United
CEO Institute of Communication Agencies
Director of Strategy iris
Creative Director iris
Creative Director ITV
Head of Production ITV
Head of Account Management ITV Creative
Editor/writer JWT
Planning Foresight Director JWT
Design Director Landor
EVP, Reputation & Communications Leo Burnett
VP, Director of External Relations Leo Burnett
VP, Director of Publishing Leo Burnett
Creative Director Linney Design
Head of Digital Linney Design
Research Linney Design
Digital Experience & Performance Director Louis Vuitton
Group Planning Director mcgarrybowen
Chief Strategy Officer Mcgarrybowen
Head of Strategy MEC
Chief Strategy Officer Mindshare
Chief Planning Officer Mindshare
Creative Technologist MKG
Director of Digital MKG
Change, Communications & PMO Manager Mondelez International
Sr. Dir. Mktg. Capabilities Mondelez International
Head of Creative Strategy Moving Picture Company
Interactive Creative Director Moving Picture Company
Strategy Director MRM
Senior Art Director MRM
Senior Art Director MRM
Senior Creative Concept MRM
Creative Director MRM
Head of Strategy News UK
Sr. Director, Advanced Concepts NIKE, Inc.
Director Global Brand Insights NIKE, Inc.
Worldwide Head of Planning Ogilvy & Mather
Senior Information Analyst Ogilvy & Mather
Manager, Research Library Ogilvy & Mather
Head of Innovation Orange Advertising
Head of Key Accounts Orange Advertising/Unanimis
Senior Manager Pepsico
Executive Creative Director POSSIBLE
SVP, Marketing and Communications Project: WorldWide
Business Director Purpose Ltd
Creative Director Purpose Ltd
Creative Director Purpose Ltd
MD RAPP UK
Exec Creative Director RAPP UK
Global Chief Creative Officer RAPP UK
CEO RAPP UK
Exec Creative Director Razorfish
Communications Manager Razorfish
GM US Marketing Reckitt Benckiser
Associate Director, Consumer & Market Insights Reckitt Benckiser
Director of Design Rodgers Townsend
EVP, Executive Creative Director Rodgers Townsend
EVP. WorldWide Managing Director Saatchi & Saatchi
EVP, WorldWide Director of Strategy GMI3 Saatchi & Saatchi
Creative Director Seven
Client Service Director Seven
Managing Director Sledget Ltd
Founder Small Giants Inc.
Head of Strategy/Delivery socialdeviant
Strategy/Delivery socialdeviant
SEO Manager Starcom Mediavest Group
SVP, Content Stylus
SVP, Content Stylus
Creative Director & Trendsetter Sunset
Creative Director Taxi Studio
Creative Services Director Taxi Studio
President The Barbarian Group
Executive Director of Media The Barbarian Group
Managing Director, North America The Talent Business
Founder & Creative Director The Yard Creative
Creative Director Concept Thjnk
Cetnral Marketing Director Tourism Ireland
Head of Planning Twitter UK
Creative Lead Twitter UK
CEO Unanimis
Sales Director Unanimis
Dove Global Social Media Manager Unilever
Dove Global Social Media Associate Unilever
Director, Foods Digital Unilever
Chief Operating Officer Vizeum
head of non sport advertising -team concepts VMMa
Communications Manager Webb de Vlam
Design Strategist Webb de Vlam
Market Insight Manager Which?
Head of Commercial Development Which?
Executive Editor WIRED
Chief Creative Officer Wunderman
Chief Stategy Officer Wunderman
Online Buying Manager ZenithOptimedia

 

Official Partner /                                                        Media Partner /

                   


In Partnership With /

             

Have questions about Most Contagious 2013 / New York? Contact Contagious

When & Where


The Times Center
242 W 41st St
New York, NY 10036

Wednesday, December 11, 2013 from 8:00 AM to 8:00 PM (EST)


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Organizer

Contagious

The transmission of ideas is now more rapid and viral than ever and, for brands, the challenge to keep up with the most relevant is increasingly complex. 

Contagious focuses on future-facing marketing ideas and emerging technologies across a diverse range of media channels and product categories. 

Contagious exists to simplify, filter and to advise. It is the global marketing industry's early warning system; an intelligence service for those wanting to keep ahead of this constantly shifting landscape.

  Contact the Organizer

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