Motivation / Compensation
Wednesday, 9 November 2016 from 08:30 to 11:00 (GMT)
Motivation and Compensation - Edward Fotheringham, Head of Sales, Premier Inn
68% of Sales and Finance Execs believe that their sales compensation plan fails to drive behaviour and yet we all still have them. Why?
Through an interactive, humorous and thought provoking session, Ed will look at addressing a number of key questions facing sales leaders in today’s ever evolving world.
- Does money motivate today’s sales team?
- How does the rise of the millennials and the ‘five generational teams’ challenge traditional models?
- Is gamification a fad?
- Is your rewards package driving the right behaviour?
By exploring these questions together, Ed hopes to prove:
- ‘YOU’ have more power than money
- Generational evolution matters
- Compensation should be a strategic tool not an administrative nightmare
Edward Fotheringham is the Head of Sales for Premier Inn, the UK’s largest hotel brand and part of Whitbread Plc. Ed has held a number of sales leadership, HR and buying roles with some of the most recognised FTSE100 companies including British Airways and Marks & Spencer. Having spent 3 years in Asia, he has recently returned to the UK to lead the team at Whitbread.
8.15 - Registration, refreshments & networking
8.45 - Welcome from the Association of Professional Sales
8.55 - Motivation and Compensation - Edward Fotheringham
10.30 - Practitioner debate
11.00 - Feedback, Outcome, Stance
11.15 - Networking & Member Exchange / Close
APS Fellow / Manager Event
Many thanks to our Skills Partner
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Association Of Professional Sales
The Association Of Professional Sales is a not for profit organisation that has been created to work closely with the key thinkers and leading practitioners within the selling community developing knowledge that can be applied by all organisations and practitioners and those who are committed to improving the sales practice.