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Personal Branding with Zena Everett

Mumsnet Academy

Saturday, November 16, 2013 from 10:00 AM to 4:00 PM (GMT)

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Personal Branding with Zena Everett Ended £75.00 £0.00

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Event Details

Course Description

Are you thinking about changing careers or going back to work to do something different? Are you unsure about how to find work in the digital, contemporary job market? Are you struggling to market your skills as a freelancer or consultant? Have you been applying for jobs but not getting much response?

This masterclass is based on the philosophy that candidates need to stop looking for a job with everyone else on the market. Instead they need to start to create opportunities for themselves by identifying and marketing their expertise ('the hidden job market').
What's Included


What's Included

During this interactive and challenging session we will:

- Think broadly about the highlights of your career to do date

- Drill down into your expertise - functional, sector, specialist knowledge and networks. What makes you different?

- Understand what you have to offer a potential employer

- Explain this clearly in a digital marketplace, including on your CV and using social media such as LinkedIn and Twitter

- Work on your elevator pitch – what are the three things that you want potential employers to know about you?

- Think about the impression you make at interviews and networking

- Discover how to make yourself visible and attractive to headhunters, recruiters and direct employers and position yourself in a global talent pool

- Understand how to keep building mutually beneficial networks to avoid future derailment

Tutor Details

Zena Everett has a unique combination of recruitment, entrepreneurial and coaching experience.  She started, ran then sold a recruitment business, Perriam and Everett, which recruited staff for the recruitment sector itself.  This gives her a valuable network within UK professional services search and selection firms and understanding of contemporary recruitment processes.  She then studied an MSc in Career Management and Counselling, researching effective CV writing for her dissertation.  She has further qualifications in stress management, psychological and performance coaching using cognitive behavioural techniques.  Zena now coaches individuals to develop their careers both in organisations and on the external job market, as well as running masterclasses in personal branding and career confidence.  

Have questions about Personal Branding with Zena Everett? Contact Mumsnet Academy

When & Where

Mumsnet HQ, 6 Deane House Studios
Greenwood Place
NW5 London
United Kingdom

Saturday, November 16, 2013 from 10:00 AM to 4:00 PM (GMT)

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Mumsnet Academy

So what is this Academy thing?

We're very excited to be launching The Mumsnet Academy - a brand new enterprise which aims to curate a portfolio of fantastic courses to fit around family commitments and busy working lives. 

A while back we asked you what courses you would like and the programme of masterclasses, workshops, and events we've come up with is a reflection of your  responses.

To help us deliver the programme we have enlisted some fabulous experts in a range of fields as well as teaming up with some great partners who have a reputation for delivering high-quality, life-changing courses.

This collaborative approach allows us to offer a programme across a range of different subjects including entrepreneurship, business, technology, social media, blogging, history of art, creative writing, publishing, gardening, philosophy, finance, fashion as well as courses concerned with self-improvement and the concept of learning to live wisely and well. Some of these courses will be skill-based, while others will explore concepts, theory and ideas.

If we've missed something you think is a must, fear not, we will be adding classes to our portfolio all the time so please drop us a line or complete the suggestion box on our website.

One of the things that we felt was important was to ensure our Academy courses are available across the UK and we are pleased to announce that we will be running events in Birmingham, Edinburgh, London and Manchester from day one. We are also keen to develop some online courses and hope to announce the first of these later this year.
While our courses are scheduled at times which are more convenient for those with young children, they are absolutely open to everyone. Ultimately, the overall aim of the Mumsnet Academy is to bring people together in a thought-provoking and fulfilling environment where there is a universal willingness to explore ideas, develop skills, and learn from experts as well from each other.

For more information about the Mumsnet Academy, please contact us at academy@mumsnet.com.
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Personal Branding with Zena Everett
London, United Kingdom Events Class

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