Persuasive copywriting with Andy Maslen in partnership with Stratford-upon-Avon Literary Festival 2015

Good copywriting has as much to do with psychology as it does with words. Whether you’re an author or an entrepreneur, this interactive course will teach you what makes audiences tick. You’ll learn the essentials of writing persuasive copy and enticing headlines, with a focus on how to sell yourself or your business.

Led by author, copywriter and tutor Andy Maslen, this evening course teaches simple techniques that will help you to promote your product, service or book. It includes some fun, practical exercises and plenty of time for discussion. You may want to create web copy, newsletters, ad copy or press releases – whatever your brief, this course will help you to attract readers and turn them into paying customers.

This course is for you if…

• You’re an author who wants to sell more copies of your book
• You run a business (of any size) and want to learn how to increase your sales and profits
• You’re setting up your own business and want to attract customers
• You’re creating a new website for your business or portfolio and want to learn how to write convincing web copy

Course description

This fast-paced, interactive course introduces the key elements of persuasive copywriting. Attendees will get involved in practical exercises covering the skills necessary to write high-quality copy for commercial use. Topics covered on the evening include:

• Why writing skills matter
• How to write persuasively
• How to use tips from psychology to improve your copywriting and influence customers
• How good copywriting can improve sales and profits
• How to write high-quality marketing copy for different audiences
• Different copywriting formats – from web copy to newsletters and print ads
• The two questions your reader is asking you (but not saying)
• The fast-food trick that takes the hard work out of writing copy
• Headlines in a hurry: how to write 21 irresistible ‘grabbers’ without really trying
• Q&A and discussion with Andy Maslen

Tutor biography

Andy Maslen is one of the UK’s leading independent copywriters. His agency, Sunfish, has written for organisations including The Economist, The Prudential, The Times Literary Supplement, World Vision and the British Standards Institution. Andy is CEO of the Andy Maslen Copywriting Academy, an online learning resource about copywriting. He is the author of five books, including Persuasive Copywriting, published by Kogan Page.

Full course and returns information on the Masterclasses website