PR Analytics Manchester 2016
Wednesday, September 28, 2016 from 8:45 AM to 1:30 PM (BST)
For the full speaker programme, please scroll down beneath the form below.
If you have problems booking this conference, or require further information, please call on 01243 371368 or email firstname.lastname@example.org. Our offices are open 9am to 5.30pm Monday to Friday.
Due to high demand, we have to limit the number of tickets per organisation to three.
The address for this seminar is: The Studio, 51 Lever Street, Manchester, M1 1FN
|9.00am||Chairpersons Introduction: Ben Smith|
|9.10am||How better evaluation has increased the effectiveness of government communications
Alex Aiken, Executive Director, Government Communications
How PR agencies can use a measurement framework for their clients
Panel: Is the measurement of PR improving?
|11.20am||Networking and coffee break|
Future gazing: The intersection of communications and data
Top tips on how to use AMEC’s Integrated Measurement Framework
Implementing a robust measurement process in an in–house communications team
How Kellogg’s measures its corporate reputation using data and analytics
Outcome measurement: How Kellogg’s Corporate Reputation Survey is structured and what are the KPIs
|1.30pm||Chairpersons closing remarks|
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