Many authors view PR as a necessary evil, best kept at arm's length. But in the digital age, publicity & marketing can be an organic, and even rewarding part of the creative process. Social media and live events give authors a chance to communicate directly with their audience while understanding how to promote a book enables authors to deliver effective, tailored PR, and to retain better control of how their work is represented.
Taught by leading book publicist Tory Lyne-Pirkis, this course is suitable for writers of fiction and non-fiction at any level of experience. You'll learn why you need to use PR, how to spot marketing opportunities, how to use social media to interact with your readers, how to use live events to build your audience, plus the best ways to secure media coverage for your writing.
This is a large-scale lecture-style event hosted by leading PR talent Tory Lyne-Pirkis, of acclaimed literary publicity agency Midas Public Relations, and featuring a talk from a guest author offering a writer's view of the process. Although there is no practical component to the class, there will be ample time for attendees to ask questions at the close of each session and at the end of the event. Topics covered include:
- Why do I need publicity?
- Understanding how publicity works
- How to write a press release
- How to use publicity to secure coverage for your book
- How to attract the media's attention
- Quick fix marketing opportunities
- Why events are a key part of every author's publicity arsenal
- How to make social media work for you
This course is for you if…
- You're considering self-publishing a book and want to know how to secure press, reviews and readers for your work
- You're a professional author who wants to engage more successfully with the PR process – or even take control of it yourself
- You simply want a better understanding of how the literary PR industry works
Tory Lyne-Pirkis is an Account Director at Midas Public Relations. Tory is experienced in working with both published and self-published authors, including brand building for debut and unknown authors, and securing high profile coverage for both publishing imprints and individual titles. She has worked with both fiction and non-fiction authors writing across all book genres from romance, crime, historical and young adult to architecture, philosophy, travel and photography.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.