Real-time social media analysis for marketing

Social media is a powerful way to build brand awareness, but it can damage reputation just as quickly. Information Management specialists at Loughborough University have developed a system that captures in real time how audiences really feel about products, services and news, displaying these invaluable insights in a secure, intuitive and customisable format.

Originally developed as a means of social media analysis for the Ministry of Defence, Emotive analyses thousands of tweets a second and rates them for expressions of human emotions. Now it is being developed with just as much rigour for the marketing world.

What if ...

... you could determine the emotions of the audience watching a TV programme in real-time?

... you knew the emotions of the viewing TV audience as they went into a commercial break?

... you could map the emotions during key points of a major televised charity or sports event?

Emotive can equip you with powerful real-time social media intelligence, enabling you to optimise your marketing strategies. It will enable you to pre-empt negativity, build rapport and fully engage with your audience.

Using the examples of products, brands or events suggested by the evening’s audience, we will provide detailed social media analysis. Every participant will be able to log into our secure system to interact with the information captured about their example.

We will discuss as many of these examples as we can during the interactive workshop, and provide real-time analysis. Participants will gain invaluable insights into the latest thinking and key trends, through a facilitated debate about how social media is changing how we view marketing.

This event is free to attend, but places are limited.

5.30pm

Registration and refreshments

6.00pm

Welcome and introductions

Professor Angus Laing, Dean of the School of Business and Economics, Loughborough University

A brief introduction new opportunities to engage with the University, by the opening in September 2015 of its new campus at the former Press and Broadcast Centre in London, Queen Elizabeth Olympic Park.

NatWest has kindly provided the venue for the event.

6.15pm

Social media analysis with Emotive

Professor Tom Jackson Director, Centre for Information Management Loughborough University

Starting with a discussion on the impact of social media on marketing, Tom will outline how a research project he led on behalf of the Ministry of Defence has been developed as a powerful brand intelligence tool.

6.45pm

Live demonstrations with audience input

Real-time analysis of social media examples suggested by today's participants.

7.00pm

Further refreshments and networking

The Emotive team will be on hand throughout the evening to discuss the results Emotive has generated for the examples provided for today's event, and the potential for engaging in social media analysis trials.