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Reality Bites: What Can VR Do For Your Business?

Life Is Too Short

Wednesday, 12 October 2016 from 08:00 to 13:30 (BST)

Reality Bites: What Can VR Do For Your Business?

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Ticket Type Sales End Price Fee VAT Quantity
Best Rate Ended £99.00 £0.00 £19.80
Regular Rate Ended £125.00 £0.00 £25.00
Better Late Than Never Rate 11 Oct 2016 £175.00 £0.00 £35.00

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Event Details

It is early days but this technology has the power to revolutionise the way we live on a day to day basis. It could be how we communicate, select our next holiday, test drive a car, expereince a roller coaster. When it comes to our wellbeing, it could help diagnose and treat numerous situations.


Are you tired of battling to get your customers attention? Want to know how to create immersive experiences for you customers and their virtual surroundings? This technology has real applications for your brand but you need to make sure you are using it in the right way.


This event has been designed to help you get a real understanding of the opportunity surrounding Virtual Reality, Augmented Reality and 360 video. Not only will you hear from great speakers you will get to try the tech too.


With every new channel brings a new opportunity for brands to reassert their dominance, demonstrate their purpose or simply try and wane the strength of the competition. The existing focus on using collaboration and innovation around technology as a way to drive competitive advantage is only going to intensify with the explosion of virtual reality. Some are saying this technology could be the Holy Grail (another one!) for marketers and brand advertising when it comes to engagement and a whole new level of interactivity and awareness. So what are you going to do with it?

Event Agenda*


8.15am: Registration and play


9.00am: Welcome


9.15am: What can VR do for your Business & Brand?


By taking their ability to excite the senses from the real to virtual world, Jaguar is gaining a competitive edge and driving business success. See how they've learned to get their customers closer to their products and build emotional brand connections, during their most exciting year in virtual reality.


 9.45am: VR within the Context of Retail Innovation


How can brands leverage VR to narrow the gap between experience/storytelling and transaction? What needs to be taken into consideration at home and in physical environments? Testing the technology can be surprisingly simple and adaptable. Don't make the mistake of waiting for someone else to get it right and then trying to match it.

10.05am:  Framestore presentation


10.30am: Panel Debate: Can brands be in VR/AR?


Question our panel as they debate if brands should be in the space. Ask not what VR/AR can do for your brand, ask what your brand can do for VR/AR.


11.10am: Get Involved – Caffeine Hit, Demo Time & UNConference Style Discussions


How do you categorise VR? Where does it sit within the marketing team? How do you define the roles and how does your agency support you? What do you need to be doing in order to deliver a seamless experience to your audience, one where the limitations between linear and interactive are blurred?


This is your opportunity to experience VR first hand and ask our partners any questions you may have about how you can use VR



11.55am: Panel Debate: Creating the right content is crucial



Focus on your ability to control an audience’s environment through a fresh canvas for crafting and delivering messages? What do you need to do to create content that will better inform your customers and generate an emotional connection?


12.45pm: What is the business case for VR?


VR needs to be more than just a cool experience & PR opportunity so how do you make the business case to turn marketing dollars into cash? Marketers can use this technology to make a splash, drive attention, show customers and prospects a side of the brand they haven’t seen before but how do you ensure they are involved in the right way and not stuck on the side-lines? How does this medium fit with the integrated branding experience?


1.15pm: Closing Remarks


1.30pm: Event Finishes





Jason Lovell, Senior Product Manager-VR, Samsung Electronics

                           Ilicco Elia, Head of Mobile, DIGITASLbi                        



Tamara Sword, Founding Director, TRM&C Ltd 


 Matt Gee, Head of Digital Transformation, Isobar


Isabelle Bass, Managing Partner, Digital, Starcom Mediavest Group

Sol Ghafoor, Digital Strategist, Publicis London

Alex Spencer, Online Editor, Mobile Marketing Magazine

Solomon Rogers, CEO/Founder, REWIND:VR

Becky Power, Creative Director, Mindshare

Chris Cardew, Head of Strategy, Mindshare

Simon Windsor, Joint Managing Director, Hammerhead VR

Mike McGee, Chief Creative Officer & Co Founder, Framestore


* Please note the schedule is subject to change

Do you have questions about Reality Bites: What Can VR Do For Your Business?? Contact Life Is Too Short

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When & Where

121 Holborn
EC1N 2TD London
United Kingdom

Wednesday, 12 October 2016 from 08:00 to 13:30 (BST)

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Life Is Too Short

Life Is Too Short is a B2B event content curation and strategy agency. We are fanatical about creating content for like-minded people who are passionate about being the best at what they do. It could be generating topics, creating alternative formats or simply getting people together to have a great debate.

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