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Sales Techniques and Customer Relations Training

Economic Change CIC

Thursday, September 29, 2016 from 10:00 AM to 4:30 PM (BST)

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Ticket Type Sales End Price Fee Quantity
BITC ARC Members - Social Enterprise   more info Sep 29, 2016 £30.00 £0.00

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Sales Techniques and Customer Relations Training

Improving the ability to develop relationships with new and existing customers into orders will increase your client base and ensure you win more business.


Improved sales skills = more revenue


  • Backing up your marketing plan with a sound sales strategy

Identifying the best sales approach to use following different forms of marketing.

Ensuring that there is sales support and effort following a marketing campaign

  • Gold / Silver / Bronze Enquiries

How to prioritise the enquiries, what makes one enquiry better than another?

Identifying the criteria and response required for different types of enquiry.

  • Developing client rapport and building long term customer relations

Establishing a rapport with the client from the outset.

  • Establishing the clients situation, needs and problems

This is the key ingredient to winning business and converting enquiries into business. Asking the right questions when you initially take the enquiry, follow up a quote or call a company to follow up on a marketing campaign.

Understanding the client’s situation is a key technique in the sales process.

  • Selling your company to the client

Understanding the key sales features and benefits of your business. Selling the best product and or service for the brief. Ensuring relevance to client objectives and needs.

  • Closing the sale

Looking at methods to ensure that you gain commitment from the client throughout the sales process in order that you convert the enquiry into an order!

Cost: £30 plus VAT to attend.

Joanna Sadie – Trainer Profile:

Joanna has over 22 years of sales, sales training, sales consultancy and recruitment experience. She has extensive commercial experience gained from over 12 years in the competitive world of media and newspaper advertising sales, where she held a number of senior sales and account management positions.

In 2000 she established Leapfrog. Through Leapfrog, she has consulted, trained and coached a wide variety of SME businesses across a range of industries, including marketing, media, non-profit and professional services, to help improve the performance of their sales teams working with them to increase turnover, penetrate new markets and develop relationships with existing clients.

Joanna has a successful track record as a trainer and is passionate about helping people move from average to exceptional performance. She brings an enthusiastic, engaging and consultative approach to training and a desire to help people unlock their true potential.

This workshop is delivered by Economic Change in partnership with arc Building Better Business, an initiative founded by Business in the Community with support from Asda, BP, Interserve and Freshfields to support social enterprises in London and Yorkshire.

Have questions about Sales Techniques and Customer Relations Training? Contact Economic Change CIC

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When & Where

Freshfields, Northcliffe House Reception
65 Fleet Street
EC4Y 1HT London
United Kingdom

Thursday, September 29, 2016 from 10:00 AM to 4:30 PM (BST)

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Economic Change CIC

Economic Change provides management solutions to organisations that have a social, economic or environmental mission.

Our aim is to help our clients maximise their efficiency, sustainability and socio-economic impact.

Our services include:-

Management Consultancy and Training - We help people and organisations to implement and develop new approaches to strategy and operational processes through market research, strategy development, social impact frameworks, independent evaluation work, feasibility studies, training and guidance.

Management Systems – We help organisations implement customised client management systems to manage and monitor operational activities of their organisation.

Find out more on our website: www.economicchange.co.uk 

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Sales Techniques and Customer Relations Training
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